ZoomInfo Cements Its Pivot from Data Provider to Revenue Platform

ZoomInfo Cements Its Pivot from Data Provider to Revenue Platform

This IDC Market Note provides an overview of ZoomInfo's new positioning based on the updates of the company's Analyst Day 2022. ZoomInfo has clearly repositioned itself, moving beyond that of a data vendor to that of a full-blown, multiplatform revenue tool. This will inevitably have ripple effects in the salestech and martech categories as others will need to determine how they compete or partner with this novel, and potentially disruptive, player.

Please Note: Extended description available upon request.