Wildlife Tourism - Case Study

Wildlife Tourism - Case Study
Summary

Wildlife tourism involves the travel of tourists to naturally observe and interact with various species of animals in their natural habitats. It encompasses segments such as eco-tourism, safari tours and mountain tourism among others. Wildlife watching tourism occurs mainly in protected areas. Some types of wildlife tourism include: safari tourism, which involves guided tours through national parks, reserves and wildlife sanctuaries to observe animals in their natural habitat, with no hunting involved. Marine wildlife tourism, which includes activities like whale watching and dolphin watching, is also popular. Tourists can also experience close interactions by diving or snorkeling to observe marine life like coral reefs and fish. This diversity contributes to the popularity of wildlife tourism as there is something for all types of tourists.

Additionally, as the majority of the experiences are unique to a destination, therefore, it can be utilized for destinations to market, showing the potential to further grow this niche tourism product and market. There are also different modes of transport while exploring wildlife such as walking safaris, electric safaris (use of solar panel vehicles), river-canoe safaris and hot air balloons that can be used to explore wildlife.

Tourism in general is the main economic supporter for many countries internationally. But more specifically wildlife tourism is very popular in Africa and accounts for a large portion of the tourism sector for some countries. For example wildlife tourism makes up 36.3% of Africa’s travel and tourism economy. It directly contributes $29.3 billion to the African economy and employs 3.6 million people. Most tourists taking part in Africa’s wildlife tourism offerings are from countries in Europe, like the UK and Germany but also India and the US are popular source markets for Africa.

For example, the US accounted for the largest volume of international tourists in Kenya, accounting for 13% of total arrivals in 2022 (266 thousand). Moreover, a WWF report shows that 93% of all natural heritage sites support recreation and tourism and 91% of them provide jobs. For instance, in Belize, more than 50% of the population are said to be supported by income generated through reef-related tourism and fisheries. This further highlights the importance and the significant impact wildlife tourism can have on supporting and helping economies grow, operators need to ensure that they’re offerings are promoting conservation, in order to protect wildlife in the long term.

The “Wildlife Tourism - Case Study” report looks at the wildlife tourism industry, including key insights, key destinations and opportunities and challenges within wildlife tourism.

ScopeThis case study looks at the wildlife tourism industry, including key insights, key destinations and opportunities and challenges within wildlife tourism.Reasons to BuyGain an understanding of wildlife tourismGain an insight into key trends and key destinationsUnderstand the potential opportunities and challenges the industry might face