United Kingdom (UK) Home Outdoor Eating Market Trends, Analysis, Consumer Dynamics and Spending Habits

United Kingdom (UK) Home Outdoor Eating Market Trends, Analysis, Consumer Dynamics and Spending Habits
Summary

The UK: Home Category Data, The Consumer - Outdoor eating 2023 report offers a comprehensive insight into consumer attitudes in the UK outdoor eating market. The report focuses on four key subcategories: overall outdoor eating, barbeques, barbeque cooking tools and utensils, and picnicware. Consumer data is based on our 2023 UK outdoor eating survey, using a panel of 2,000 nationally representative consumers.

ScopeLondon and Northern Ireland had the highest regional penetration rates for outdoor eating, both exceeding 80%.69.9% of sales were first time purchases.Now defunct retailer Wilko, scored lowest on nearly half of retailer choice metrics, including range and quality.Reasons to BuyIdentify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.