United Kingdom (UK) Home Heavyside DIY Market Trends, Analysis, Consumer Dynamics and Spending Habits

United Kingdom (UK) Home Heavyside DIY Market Trends, Analysis, Consumer Dynamics and Spending Habits
Summary

The UK: Home Category Data, The Consumer - Heavyside DIY 2023 report offers a comprehensive insight into consumer attitudes in the UK heavyside DIY market. The report focuses on seven key subcategories: plaster & plasterboard, materials, radiators & plumbing, roofing & guttering, cladding & damp proofing, doors & windows and tarpaulins. Consumer data is based on our 2023 UK heavyside DIY survey, using a panel of 2,000 nationally representative consumers.

ScopeB&Q is the most shopped at retailer for plaster & plasterboardB&Q has the highest conversion rate across all heavyside DIY productsMoving or improving is the main motivation for consumers to purchase from the heavyside DIY categoryReasons to BuyIdentify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.