United Kingdom (UK) Home Computer and Tablets Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

United Kingdom (UK) Home Computer and Tablets Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection
Summary

The UK: Home Category Data, The Consumer - Computer & tablets 2023 report offers a comprehensive insight into consumer attitudes in the UK computer & tablets market. The report focuses on six key subcategories: overall computers & tablets, laptops & notebooks, desktops, tablets & e-readers, smart watches & fitness bands and accessories. Consumer data is based on our 2023 UK computer & tablets survey, using a panel of 2,000 nationally representative consumers.

Key Highlights

Currys is the most shopped retailer for laptops & notebooks and desktops

Amazon holds the highest conversion rate across the overall computer & tablets market

Price is the most important driver when selecting which retailer to purchase computer & tablet products from

Reasons to BuyIdentify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.