United Kingdom (UK) Black Friday Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

United Kingdom (UK) Black Friday Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection
Summary

The GlobalData Black Friday Intentions 2023 report forms part of the Retail Occasions series, and offers a comprehensive overview consumer intentions for Black Friday 2023, analysing the market, the major players, the main trends and consumer attitudes.

The proportion of consumers that stated that they intend to buy at least one item during Black Friday in 2023 decreased once again. There was also an increase in the number of consumers willing to delay purchasing an item until Black Friday as they aim to secure the product at a discounted price. Amazon remains the firm favourite for consumers with the biggest increase in preference.

ScopeAlmost a third of Black Friday shoppers have stated that Amazon will be the first port of call for Black Friday this yearMore consumers intend to shop online rather than instore for Black Friday purchases this year compared to last yearElectricals remains the most popular category to shop for at Black Friday.Reasons to BuyUse our in-depth consumer insight to understand which retail categories consumers are planning to purchase during the Black Friday periodIdentify the key retailers that consumers state are their first port of call when shopping for Black Friday this yearIdentify the channels consumers intend to use for their Black Friday shopping, and what drives this choice