United Kingdom (UK) Amazon Prime Day - Analyzing Consumer Dynamics and Spending Habits, 2023 Update

United Kingdom (UK) Amazon Prime Day - Analyzing Consumer Dynamics and Spending Habits, 2023 Update
Summary

The Amazon Prime Day 2023 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Amazon Prime Day. The report analyses the main trends and consumer attitudes.

ScopeThe number of people participating in Prime Day 2023 was higher than it was for Prime Day 2022.Amazon Prime Day shoppers purchased the most from the electricals & technology product category.A higher proportion bought forward buying a product in 2023 than in 2022.Reasons to BuyUse our in-depth consumer insight to learn about in which areas consumers utilised Prime Day offers the most.Understand why consumers did or did not make a Prime Day purchase, to drive appeal of promotional activity in the future.Discover which factors drove consumers to use Amazon for their purchases, such as convenience, value for money and delivery options, to maximise sales potential.