The Market For Self-Improvement Products & Services

The Market For Self-Improvement Products & Services

The personal growth market, like many others, took a hit in 2020 due to the pandemic and recession. However, the downturn was not steep, only 7%. The market has recovered since then and is robust, as operations return to normal and companies implement more virtual delivery of services. Several market segments have prospered, as Americans read more books, listened to more audiobooks and used more coaching services.

This Marketdata report is the ONLY comprehensive business analysis that exists of the self-improvement market worldwide, since 1994. This study examines the $13.4 billion market for “self-improvement” or “personal growth” programs and products that seek to improve us physically, mentally, financially or spiritually.

Analysis of the market for: books, audiobooks, infomercials, motivational speakers, public seminars, workshops, holistic institutes, personal coaching, weight loss programs, apps, Internet courses, training organizations and more. Nature of the business, $ value/growth and outlooks for each market segment. Major topic categories covered: weight loss/exercise, business/sales skills, business opportunities/investing, improving relationships, and general motivational. Includes the effects of the pandemic on all market segments.

The study analyzes market segments/industry structure, the market’s $ size/growth (2003-2027 forecast), latest trends, latest survey findings of trade associations (ICF Coaching, Audio Publishers, National Speakers Assn.), the shift to Internet delivery of content, customer demographics, 15 in-depth profiles of top motivational speakers (Tony Robbins, Deepak Chopra, Phil McGraw, Brian Tracy, Suze Orman, Robert Kiyosaki, Tim Ferriss, many others), top 100 infomercials list, and more.

Contains a chapter profiling the activities/products and revenues of the top motivational speakers, including 49 in-depth experts and company profiles: Nightingale-Conant, Hay House, Landmark Worldwide, Skillpath, National Seminars Group, Fred Pryor/CareerTrack, Selfgrowth.com, Toastmasters, Dale Carnegie Associates, Franklin-Covey, Sandler Training, Omega Institute, Holistic Institutes, Robbins Research, The Chopra Center, Noom, Headspace, Calm, Internet program experts, more.