Sustainability: The Evolving Role of Partner Ecosystems

Sustainability: The Evolving Role of Partner Ecosystems
This IDC Market Perspective explores how vendors can devise strategies and incentives to mobilize their partner ecosystems into selling solutions and services through an increased emphasis on sustainability credentials."Supporting customers in reaching their carbon reduction commitments is a strategic priority for vendors. But engaging with partners to drive sustainable IT solutions among customers remains a significant challenge. Vendors must clearly communicate the business benefit to partners in embracing sustainable solutions and develop mechanisms to reward partners that are influencing customer buying decisions through sustainability-led solutions and services," said Josh Budd, research manager, IDC EMEA.

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