Marketing & Market Research
Sustainability and Ethics TrendSights Analysis, 2022 - Consumers Adapting to More Sustainable Patterns of Consumption
Sustainability and Ethics TrendSights Analysis, 2022 - Consumers Adapting to More Sustainable Patterns of Consumption
Sustainability and Ethics TrendSights Analysis, 2022 - Consumers Adapting to More Sustainable Patterns of Consumption
Summary
Sustainability & Ethics is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. It explores how global challenges are serving as a wake-up call as societies gradually adapt to more sustainable patterns of consumption.
Environmental challenges are serving as a global wake-up call as societies gradually adapt to more sustainable patterns of consumption and production. In addition to their own behaviors, consumers are holding brands to a higher standard than ever before, and expect them to use their influence as a driving force for change on issues ranging from climate change to social inequality.
ScopeSmall and independent brands have taken on new significance as consumers seek to support their local communities during and post-COVID.Sustainable packaging is becoming less a point of differentiation and more an imperative in the non-alcoholic beverages space. The growing inclination to boycott brands is drawing attention to key cultural issues, social causes, and perceived injustices.Reasons to BuyUnderstand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.Access valuable strategic take-outs to help direct future decision-making and inform new product development.