Sports Marketing 2023

Sports Marketing 2023

First published in 1997, this is RKMA's 21st assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever. Sports Marketing 2023 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing.

Sports Marketing 2023 will provide you with the most recent statistics and dataavailable. This assessment of the $350 billion sports marketplace includes 63categories of spectator sports, 11 marquee sports events, 116 major league sportsfranchises, advertising, sports participation, sporting goods, sports-related travel, golf,tennis, collegiate sports, women's professional sports, and the minor leagues. Sportsmarketing topics include sports broadcasting and advertising, periodicals, sports online,mobile media, licensing, sponsorships, and athlete endorsements.

Over 1,000 website links - directly embedded into the electronic edition - will direct youto additional market research and other resources important to the sports businessmarketplace.

Previous editions have been used by advertising agencies, professional sports teams,sports agents, academic and public libraries, and university sports managementprograms. This is the best selling publication of its kind available from any source.

Sports Marketing 2023 is a comprehensive analysis of spectator sports, sports media,professional sports franchises, and sports marketing.

Sports Marketing 2023 provides the most recent statistics and data available on the$400 billion sports marketplace.