Six Nations (Rugby Championship), 2023 - Event Analysis

Six Nations (Rugby Championship), 2023 - Event Analysis

Summary

An analysis of the recent 2023 Six Nations, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The Six Nations has lucrative broadcast deals across the globe, with TV5 Monde covering many different regions outside of Europe.

This year’s event is expected to maintain high viewership figures like the 2021 event, which saw England vs Scotland amass a peak audience of 8.4 million on ITV.

In Ireland, RTE and Virgin Media provided live coverage of the event for the eventual champions. The average price of an annual sponsorship deal for the 2023 Six Nations was $3.47 million.

The event has five sponsorship deals in place with Guinness being the most valuable at $10.62 million annually, as per GlobalData.

Every deal has a different contract length, with Guinness’ six-year deal being the largest, and Sage’s one-year deal being the smallest. $7.32 million (GBP 6 million) is claimed by the winning nation, whilst $4.27 million (GBP 3.5 million) is collected by the runners-up.

Third place will take home $3.05 million (GBP 2.5 million), and fourth place will take $2.44 million (GBP 2 million).

A detailed overview of the key facts and events which took place in Western Europe. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of the 2023 Six Nations

Who Should Buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2023 Six Nations and viewership industry professionals who want a detailed analysis on the popularity of the event.

ScopeThis report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2023 Six Nations sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, as well as the competitions prize-money is also included.Reasons to BuyFor those wanting an in-depth analysis of how the 2023 Six Nations performed, in the sense of both business and popularity.