Middle East & Africa Artificial Turf Market Outlook, 2028

Middle East & Africa Artificial Turf Market Outlook, 2028
The climate in the Middle East and Africa is hot and arid, which makes it challenging to grow natural grass. Artificial turf is therefore an attractive alternative, as it requires less water and maintenance. The arid climate and growing demand for sports facilities and green spaces have made artificial turf a viable solution for many applications. The sports industry is growing rapidly in the Middle East and Africa region, particularly in countries like Qatar, the United Arab Emirates, and Saudi Arabia, which are investing heavily in sports infrastructure. The use of artificial turf in sports fields is becoming increasingly popular due to its durability and low maintenance requirements. The Middle East and Africa region has experienced rapid growth in the sports industry, with football being the most popular sport. The use of artificial turf in football fields has become increasingly popular due to its durability, low maintenance requirements, and ability to withstand the region's hot and arid climate. In addition to sports fields, artificial turf is also used for landscaping and residential lawns. Another driver of the artificial turf market in the Middle East and Africa region is the growing demand for green spaces in urban areas. As cities in the region continue to expand, there is a need for more parks and public spaces that provide a natural environment. Artificial turf is a cost-effective and low-maintenance solution for creating green spaces in urban areas where natural grass may be difficult to maintain. Installing artificial turf in the Middle East and Africa region requires careful planning and preparation due to the region's unique climate and soil conditions. Proper drainage and irrigation systems must be in place to ensure the longevity and performance of the turf.

According to the research report, ""Middle East and Africa Artificial Turf Market Outlook, 2028,"" published by Bonafide Research, the market is expected to reach USD 245 million by the end of the forecast period. Taking care of and maintaining original grass is becoming less popular in many areas, particularly in major stadiums, where costs are rising due to the heavy maintenance of these grasses. As a result, increased consumer awareness of artificial turf is increasing acceptance. Furthermore, the product's unique qualities, such as minimal irrigation, cheap maintenance, and a simplified decorating procedure, drive up demand for artificial turf among end users. Furthermore, increased awareness of artificial grass is positively impacting demand from the commercial and residential sectors, which will further boost market growth. The shift in consumer lifestyles, coupled with industrialization and construction activities, is expected to boost the artificial turf market's growth. Besides, there is an increasing demand for artificial turf in sports, both indoor and outdoor, which is further expected to drive the artificial turf market in the region. The Middle East and Africa region has hosted several mega events, such as the FIFA World Cup in Qatar in 2022 and the Summer Olympics in Tokyo in 2021. Such events require high-quality sports facilities, including artificial turf fields, which create a huge demand for artificial turf in the region. Several governments in the MEA region are implementing initiatives to promote the use of artificial turf, particularly for sports fields. For example, the government of Saudi Arabia has announced plans to replace all natural grass sports fields with artificial turf by 2030. The market is expected to continue growing in the coming years as more countries in the region invest in sports infrastructure and green spaces.

Based on the report, the market is segmented into the United Arab Emirates, Saudi Arabia, and South Africa. The United Arab Emirates will dominate the overall market in 2022. The UAE artificial turf market is one of the largest and most developed in the Middle East and Africa region. The country's high demand for sports fields, landscaping, and commercial applications has driven the growth of the artificial turf market in recent years. The sports industry is a significant driver of the UAE artificial turf market, with the country hosting many high-profile sports events and investing heavily in sports infrastructure. The demand for sports fields for football, cricket, and rugby, among other sports, has led to an increase in the use of artificial turf in the country. The UAE's government has implemented various initiatives to promote the use of artificial turf in the country. For instance, the Dubai Municipality has mandated the use of artificial turf in certain public spaces to reduce water consumption and promote sustainability. The market is dominated by international companies, with major players including FieldTurf, Tarkett, and Desso. Local players, such as Green Vision and Al Aqsa Sports, also have a significant presence in the market. In 2021, the UAE-based artificial turf manufacturer, United Artificial Emirates (UAE), announced that it had developed a new type of artificial turf that is made entirely from recycled materials. The new turf, called EcoGrass, is made from recycled plastic bottles and rubber and is fully recyclable. The EcoGrass was developed in response to the growing demand for sustainable products in the UAE and the wider Middle East and Africa region. The turf is designed to reduce the environmental impact of artificial turf by using recycled materials and reducing waste. According to the UAE, EcoGrass has similar performance characteristics to traditional artificial turf and can be used for a range of applications, including sports fields, landscaping, and commercial applications. Based on the application, contact sports are leading the market.

The Middle East and Africa artificial turf market is dominated by international companies, with major players including FieldTurf, Tarkett, and Desso. Local players, such as Green Vision and Al Aqsa Sports, also have a significant presence in the market. The market is expected to grow in the coming years, driven by the increasing demand for sports infrastructure and landscaping in the region. Polyethylene (PE) is the most commonly used material in the manufacturing of artificial turf. It is a soft and flexible material that provides a natural look and feel to the turf. It is also resistant to UV radiation and can withstand high temperatures, making it suitable for use in the Middle East and Africa region. However, polypropylene is a durable and resilient material that is used in the manufacturing of artificial turf for sports fields. It is less expensive than PE and is more suitable for high-traffic areas. Furthermore, the rubber or petroleum segment will dominate the market in 2022. Rubber infill is made from recycled rubber and is used to provide cushioning and shock absorption to the turf. It is commonly used in sports fields, such as football and rugby, to reduce the risk of injuries. Hybrid infill materials, such as sand-rubber mixtures, are also used in the installation of artificial turf. These materials provide a balance of stability and cushioning for the turf. On the other hand, organic materials, such as coconut fibres and cork, are also used as infill materials in artificial turf. These materials are eco-friendly and provide natural cushioning for the turf.

Based on the distribution channel, the e-commerce segment is expected to grow at a higher CAGR by 2028. Turf and other landscaping products are not readily available in all areas of the MEA region, particularly in more remote or rural areas. E-commerce allows customers to access a wider range of products from the comfort of their own homes, regardless of their location. Also, the MEA region has experienced a significant increase in internet usage in recent years, particularly among younger generations. This has led to a growing demand for online shopping and an increase in e-commerce sales across various industries, including turf. In the Middle East and Africa, government regulations for the artificial turf market vary by country. One important standard is the FIFA Quality Programme for Football Turf, which sets guidelines for the quality and performance of artificial turf used in football fields. In order to be certified by FIFA, artificial turf must meet specific criteria for materials, infill, and performance. In addition, some countries have their own regulations for the use of artificial turf. For example, the Dubai Municipality has guidelines for the installation and maintenance of artificial turf, including requirements for drainage, infill, and installation procedures. Similarly, the South African Sports Confederation and Olympic Committee (SASCOC) have established guidelines for the use of artificial turf in sports facilities. In some cases, government regulations may also include environmental standards for the production and disposal of artificial turf. For instance, in the United Arab Emirates, the Dubai Municipality has established guidelines for the disposal of synthetic materials, including artificial turf, to ensure that they do not harm the environment. Government regulations play an important role in ensuring the quality and safety of artificial turf in the Middle East and Africa.

Major Companies present in the market:
DuPont de Nemours, Inc., Tarkett Inc., Controlled Products, LLC, Act Global, Sport Group, Mondo S.p.A., SIS Pitches, Tiger lily, IntegriTurf, LLC, TenCate Grass, Shaw Industries Group Inc

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Artificial Turf market with its value and forecast along with its segments
• Country-wise Artificial Turf market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• UAE
• Saudi Arabia
• South Africa

By Fiber Base Material
• Polyethylene
• Nylon
• Polypropylene

By End Users
• Sports
• Residential
• Commercial

By Infill Material
• Petroleum Based
• Sand Based
• Plant Based

By Distribution Channel
• Direct Sales / B2B
• Specialty Stores
• Online Stores
• Others

By Application
• Contact Sports
• Non-Contact Sports
• Leisure
• Landscaping

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.