MakeMyTrip Ltd - Case Study

MakeMyTrip Ltd - Case Study

Summary

An analysis of MakeMyTrip’s presence in online travel, discussing key markets and growth strategies.

Key HighlightsIn 2019 the company made significant investments in ongoing customer acquisition programs, such as cash incentives and select loyalty incentive promotions.MakeMyTrip has a strong cash and liquidity position which is advantageous for funding potential market opportunities.MakeMyTrip’s growth income increased in 2021 due to a reduced operational activities costs such as marketing and sales promotion expenses.ScopeThis case study is an analyzes MakeMyTrip’s success in the Indian online travel market and the reasons for it. It also looks in detail at the company's M&A activity and future growth strategies.Reasons to BuyGain an understanding of MakeMyTrip Ltd's business structure and timeline of operations. Gain an understanding of MakeMyTrip Ltd's financial information, including revenue, revenue breakdown and profit.Gain an understanding of the impact of COVID-19 on MakeMyTrip Ltd Group.Gain an understanding of the company's domestic and international growth strategies, the strategic investments and partnerships as well as the company's investment in technology. Recognize the opportunities and threats facing MakeMyTrip Ltd.