Location Based Services Market By Component (Hardware, Software, Services), By Technology (GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), Enhanced Observed Time Difference, Observed Time Difference, Cell ID, Wi-Fi, Others), By Application (Mapping and N

Location Based Services Market By Component (Hardware, Software, Services), By Technology (GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), Enhanced Observed Time Difference, Observed Time Difference, Cell ID, Wi-Fi, Others), By Application (Mapping and Navigation, Business Intelligence and Analytics, Fleet Management, Location-based Advertising, Local Search and Information, Social Networking and Entertainment, Proximity Marketing, Asset Tracking, Others), By Industry Vertical (Transportation and Logistics, Manufacturing, Government and Public Utilities, Retail, Healthcare and Life Sciences, Media and Entertainment, IT and Telecom, BFSI, Hospitality, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
A location-based service (LBS) is a software solution that determines the precise location of a mobile or wireless device. Moreover, these services are utilized for navigation and object, person, and vehicle monitoring, as well as location-based marketing. A smartphone's real-time geo-data points can also be accessed by an LBS to obtain information, entertainment, or security data for later processing. 

Increase in adoption of social media, smart phones, and easy availability of GPS and emergence of location-based technology is boosting the growth of the global location-based services market. In addition, the increase in number of smartphone users and internet accessibility is positively impacts growth of the location-based services market. However, high cost of installation and maintenance and operational challenges is hampering the location-based services market growth. On the contrary, the growing penetration of 3G and 4G networks and continuous increase in the number of internet users is expected to offer remunerative opportunities for expansion of the location-based services market during the forecast period. 

The location-based services market is segmented on the basis of component, technology, application, industry vertical, and region. By component, it is categorized into hardware, software, and services. By technology, it is divided into GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), enhanced observed time difference, observed time difference, cell ID, Wi-Fi, and others. By application, the LBS market is classified into location-based advertising, business intelligence & analytics, fleet management, mapping and navigation, local search & information, social networking & entertainment, proximity marketing, asset tracking, and others.

Byindustry vertical, it is segmented into transportation & logistics, manufacturing, government & public utilities, retail, healthcare & life sciences, media & entertainment, IT & telecom, BFSI, hospitality, and others. Region-wise, the market is performed across North America, Europe, Asia-Pacific, and LAMEA.

The key players that operate in the location-based services market are ALE International, Apple, Inc., AT&T Inc., Airtel India., Cisco Systems, Inc., Google Inc., HERE, IBM Corporation, Microsoft Corporation, Oracle Corporation, and Qualcomm Technologies Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry. 

Key Benefits For Stakeholders

The study provides an in-depth analysis of the global location-based services market forecast along with the current and future trends to explain the imminent investment pockets. 
Information about key drivers, restraints, and opportunities and their impact analysis on global location-based services market trend is provided in the report. 
The Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry. 
The quantitative analysis of the market from 2022 to 2031 is provided to determine the market potential. 

Key Market Segments

By Component

Hardware
Software
Services

By Technology

GPS
Assisted GPS (A-GPS)
Enhanced GPS (E-GPS)
Enhanced Observed Time Difference
Observed Time Difference
Cell ID
Wi-Fi
Others

By Application

Social Networking and Entertainment
Proximity Marketing
Asset Tracking
Others
Mapping and Navigation
Business Intelligence and Analytics
Fleet Management
Location-based Advertising
Local Search and Information

By Industry Vertical

Transportation and Logistics
Manufacturing
Government and Public Utilities
Retail
Healthcare and Life Sciences
Media and Entertainment
IT and Telecom
BFSI
Hospitality
Others

By Region

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Singapore
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Apple, Inc.
Airtel India.
Cisco Systems, Inc.
IBM Corporation
Microsoft Corporation
Oracle Corporation
ALE International
AT&T Inc.
Google LLC
HERE
Qualcomm Technologies, Inc. 

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