Impact of the Metaverse in Travel and Tourism - Thematic Intelligence

Impact of the Metaverse in Travel and Tourism - Thematic Intelligence
Summary
The travel and tourism industry has undergone a sea of change in the last 10 to 15 years, accelerated by factors such as the COVID-19 pandemic, globalization, and the development of technologies such as AI, ecommerce, adtech, and cloud computing. The metaverse brings together these next-generation technologies, and while it is still in the early stages of development, it could change the way people work, shop, interact, and consume content. Given its consumer-facing nature, the travel and tourism industry needs to be aware of the theme and its potential implications, for example if consumers spend more time shopping in the metaverse, then travel and tourism companies need to shift the location and focus of their marketing spend. As the metaverse develops, new use cases will emerge, and it could be that this new theme helps the travel and tourism industry to resolve its biggest challenges and grow.

ScopeAn overview of the metaverse value chain including leaders and challengers for each sub-segment.The challenges facing the travel and tourism industry and analysis on how the metaverse could impact those challenges.Market size and growth forecasts for the metaverse.Case studies showing the use cases for the metaverse across the travel and tourism industry.Analysis of alternative data including company filings, hiring, deals and social media activity.Review of the leading adopters of the metaverse in the travel and tourism industry, the specialist metaverse vendors for the travel and tourism industry, and the leading metaverse vendors cross-industry.Thematic scorecards for the attraction operator sector ranking leading companies on their involvement in key themes including the metaverse.Reasons to BuyPosition yourself for success by understanding how the metaverse theme will develop, how it will influence the travel and tourism industry, and where you should be investing in the theme.Quickly identify attractive investment targets in the attraction operator industry by understanding which companies are more likely to be winners in the future based on our thematic scorecard.Gain a competitive advantage over your competitors by understanding the opportunities, and potential challenges, offered by the metaverse for the travel and tourism industry.Source the leading, and specialist vendors for metaverse technologies for travel and tourism . Discover what each vendor offers, and who some of their existing clients are.