Marketing & Market Research
Impact of Political Uncertainty on Consumer Anxiety - Trend Pulse, Consumer Insight and Brand Implications
Impact of Political Uncertainty on Consumer Anxiety - Trend Pulse, Consumer Insight and Brand Implications
Impact of Political Uncertainty on Consumer Anxiety - Trend Pulse, Consumer Insight and Brand Implications
Summary
Impact of Political Uncertainty on Consumer Anxiety - Trend Pulse, Consumer Insight and Brand Implications explores how elevated levels of social, political, or economic uncertainty influence purchase choices.
Consumers experience stress and anxiety as a result of uncertainty in the world, whether economically, environmentally, or politically, which impacts consumer behavior.
ScopeConsumers may seek to alleviate their anxiety with measure, ranging from the seemingly irrational to the deliberate and measured.An unpredictable political and economic landscape can fuel consumer anxiety, which in turn inhibits willingness to spend. Political uncertainty adds another dimension to brands' marketing and innovation strategies—but it is up to brands whether this is addressed or ignored.Reasons to BuyUnderstand consumer behavior and company responses in order to tap into what is really impacting the industry.Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.Access valuable strategic take-outs to help direct future decision-making and inform new product development.