Global Licensed Sports Merchandise Market 2023-2027

Global Licensed Sports Merchandise Market 2023-2027
The licensed sports merchandise market is forecasted to grow by USD 7579.21 mn during 2022-2027, accelerating at a CAGR of 4.7% during the forecast period. The report on the licensed sports merchandise market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by design and material innovations leading to product premiumization, high influence of celebrity endorsements on customer purchase decisions, and increased awareness of fitness activities.

Technavio's licensed sports merchandise market is segmented as below:

By Distribution ChannelOfflineOnlineBy End-userMenWomenChildrenBy Geographical LandscapeNorth AmericaEuropeAPACSouth AmericaMiddle East and AfricaThis study identifies the increasing popularity of athleisure as one of the prime reasons driving the licensed sports merchandise market growth during the next few years. Also, customization of sports merchandise and expansion of distribution network will lead to sizable demand in the market.

The report on the licensed sports merchandise market covers the following areas:Licensed sports merchandise market sizingLicensed sports merchandise market forecastLicensed sports merchandise market industry analysisThe robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading licensed sports merchandise market vendors that include 47 Brand LLC, ANTA Sports Products Ltd., Boardriders Inc., Columbia Sportswear Co., DICKS Sporting Goods Inc., Fanatics Inc., Frasers Group plc, G III Apparel Group Ltd., Hanesbrands Inc., Li Ning Co. Ltd., New Era Cap LLC, Nike Inc., Prada Spa, PUMA SE, Ralph Lauren Corp., Rawlings Sporting Goods Co. Inc., Thornico AS, Under Armour Inc., VF Corp., and Adidas AG. Also, the licensed sports merchandise market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.