Global Artificial Turf Market Overview, 2023-28

Global Artificial Turf Market Overview, 2023-28
Artificial turf is a synthetic fibre that has the appearance of natural grass. It is widely used in stadiums and sports arenas. Maintaining this artificial grass is easier than maintaining the original grass. It is used in residential as well as commercial settings. The use of synthetic grass in households and lawns is becoming more prevalent these days. These turfs are available in different shapes and sizes. They are very adjustable and appropriate for both residential and commercial areas. Artificial turf is quickly becoming popular in the sports industry. It is a product that looks like real grass and adds a nice touch to any scene. Demand for the market is increasing in areas with a high demand for sporting activities. The investments in the market from stadiums and other sports centres are massive. The base material of the artificial turf is polyethylene and nylon. The smooth texture and water-resistant properties of the turf make it suitable for stadiums that are located in rainy regions. The items' resilience, suppleness, and durability appeal to end customers. The usage of grass in landscaping applications is expanding, which will likely provide opportunities for the artificial turf industry in the near future. To fulfil the growing demand from the sports and landscaping industries, producers are emphasising the development of third-generation turfs that use hybrid technology to create unique goods with shock cushions and anti-bacterial properties. The growing desire for easy-to-maintain, long-lasting, and cost-effective flooring products for use in outdoor applications is driving the demand for artificial turf. Application of artificial turf in lawns and playgrounds helps save millions of gallons of water. These products also eliminate the use of harmful fertilisers and pesticides used for natural grass. Furthermore, they are easy to maintain and replace, which significantly reduces the maintenance cost for users.

According to the research report, ""Global Artificial Turf Market Overview, 2023-28,"" published by Bonafide Research, the market is projected to cross 6710 million in size, increasing from 4608.26 million in 2022. The market is expected to grow at a 6.59% CAGR by 2023–28. The primary driver driving market expansion is the increasing need for cost-effective, durable, and easy-to-maintain flooring products for outdoor applications. Furthermore, the growing number of sporting events and competitions, as well as poor meteorological conditions for natural grass development, is driving up demand for artificial turf. Aside from that, governments around the world are investing heavily in infrastructure development projects such as the creation of new commercial gardens, sports complexes, and stadiums. Furthermore, the increased use of artificial turf in public locations like airports, restaurants, and hotels due to their water-saving qualities is fuelling market expansion. Furthermore, the growing consumer preference for attractive lawns and playgrounds in houses or communities as a result of increased spending capacity and improved lifestyles is hastening the adoption of artificial turf. Furthermore, various product improvements, such as the introduction of artificial turfs with extended colour retention, wear resistance, and antibacterial qualities that prevent the spread of bacteria and germs, are catalysing market growth. Other factors, such as expanding urbanisation, more uses in the leisure and landscaping industries, and easy product availability through e-commerce platforms, are all contributing to a healthy market outlook.

Modern artificial grass contains anti-bacterial properties that help prevent the spread of bacteria and germs. Furthermore, unlike natural grass, the product is not exposed to hazardous pesticides, which makes it both child- and pet-friendly. As a result, demand for the product in playgrounds and parks is likely to grow over the projected period. Based on the region, the market is segmented into five major regions, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Among them, Europe will dominate the market in 2022. Europe has a strong tradition of sports, particularly football, which has led to a significant demand for artificial turf in sports facilities. Europe has some of the highest environmental standards in the world, which has led to a preference for artificial turf that is made from environmentally friendly materials and does not contain harmful chemicals. Many of the leading artificial turf manufacturers are based in Europe, and they have invested heavily in research and development to create advanced turf products that offer superior performance and durability. In addition to that, the European Union has established regulations and standards for the use of artificial turf, which have helped to ensure the safety and quality of turf products. Based on country, the United States is expected to dominate the market by 2028. Market players in the country are increasingly launching innovative and more realistic artificial turfs. For example, Synthetic Grass Warehouse, a leading manufacturer of artificial grass in the United States, announced the release of Everlast Turf's Nature's Best, a more durable, soft, and realistic artificial turf. This, together with early acceptance of such items, is likely to boost market growth in the country, establishing the United States as a leading market. By 2028, the flooring installation type is predicted to lead the market.

By material type, the polyethylene segment accounted for the largest share of the market in 2022 due to the superior characteristics of the material, such as resilience, high durability, and softness. Furthermore, polyethylene is highly resistant to water absorption, more durable than polypropylene, and softer than nylon, which makes it a perfect choice for a variety of applications. As a result, demand for polyethylene is likely to expand at a rapid pace during the projection period. However, nylon-based artificial turfs are stiff and retain their original shape even in high-traffic areas and demanding athletic uses. These turfs are resistant to high temperatures and prohibit melting. However, their unlikely resemblance to natural grass and high costs has limited their penetration in residential, commercial, and sports applications. Innovations in materials for long colour retention, wear resistance, and high melting points are also expected to drive artificial turf market expansion. The key element considered by manufacturers is the firm hold of artificial turfs in outdoor sports; thus, they are focused on advances in installation procedures and infill materials. Artificial grass with petroleum-based infill material dominated the global artificial turf market in 2022, accounting for 35% of the total and increasing significantly during the projected period. Artificial turfs with rubber-based infill are highly popular in sports arenas and are increasingly gaining momentum in soccer, cricket, and other multi-sport pitches. Moreover, the increasing popularity of various sports is leading to the construction of new sports stadiums, which is expected to boost the demand for petroleum-based infill in the artificial turf market. On the other hand, the plant-based segment accounted for a significant revenue share in 2022. Factors such as rising environmental consciousness among consumers, along with its ability to reduce carbon emissions and improve the aesthetic appeal of backyards in residential areas, are major factors driving the revenue growth of this segment.

The artificial grass market has been classified into contact sports, noncontact sports, landscaping, and leisure. The contact sports segment is expected to be the largest in 2017, and this trend is expected to continue throughout the forecast period due to factors such as an increase in the number of football pitches around the world, an increase in investments in hockey in countries such as India, and an increase in the popularity of American football in the United States. Commercial artificial turfs are commonly used in public gardens, pathways, amusement parks, and hotels, among other public utility spaces. Globally expanding commercial construction is expected to promote market growth. The expansion of the artificial grass business is expected to be accelerated by urban development in major geographies and an increase in the number of commercial playgrounds. The growing construction industry is driving the demand for artificial turf, which is used in sports fields, stadiums, commercial gardens, and selected residential houses. For instance, Qatar is constructing eight stadiums for FIFA 2022, which require a large amount of artificial turf. Furthermore, because natural grass is difficult to grow in water-stressed areas, artificial turf is being used. As a result, global worry over water scarcity is fuelling the expansion of the artificial turf industry. Another important driver of market expansion is the rapid replacement of grass-surfaced sports arenas with artificial turf, owing to its higher quality, ease of replacement, and eco-friendliness. By 2028, the latex back coating category will be developing at a faster CAGR.

According to the report, the market is segmented into direct sales (B2B), online stores, specialty stores, and others. Among them, the direct sales/B2B segment will dominate the market in 2022 with higher revenue generation. Direct sales involve the direct sale of artificial turf products from manufacturers to end-users, such as sports facilities, landscaping companies, and individual customers. Direct sales are made through manufacturer-owned stores, showrooms, or e-commerce platforms. Some examples of companies using direct sales in the artificial turf market include Tarkett Sports, FieldTurf, and SYNLawn. Distributors also include wholesalers, retailers, or dealers who purchase products from manufacturers and then sell them to customers. For instance, Shaw Sports Turf is a leading manufacturer of artificial turf and sells its products through a network of authorised distributors around the world. Act Global is a manufacturer of artificial turf and works with a network of distributors to sell its products in over 80 countries. GreenFields is a manufacturer of artificial turf and works with distributors to sell its products to customers in Europe, the Middle East, and Asia. However, the e-commerce segment is growing rapidly across the globe. This distribution channel involves the sale of artificial turf products through third-party e-commerce platforms such as Amazon, eBay, and Alibaba. Third-party online platforms allow manufacturers and distributors to reach a wider customer base and offer convenient online purchasing options. Some examples of companies using third-party online platforms in the artificial turf market include Global Syn-Turf, Artificial Grass Direct, and NewGrass.

Covid-19 Impacts:
The COVID-19 pandemic has had a significant impact on the global artificial turf market. With lockdowns and restrictions on sporting events and recreational activities, the demand for artificial turf has decreased. Many sports events have been cancelled or postponed, resulting in lower demand for artificial turf in stadiums and sports facilities. Similarly, closures of public parks and recreational areas have led to a decrease in the installation of artificial turf in these areas. However, the pandemic has also led to a rise in demand for artificial turf in residential areas as people have spent more time at home and invested in their outdoor spaces. Homeowners have used artificial turf to create outdoor play areas, pet areas, and home putting greens. In terms of supply chain disruptions, the pandemic has led to delays in the manufacturing and delivery of artificial turf products due to reduced production capacity and logistical challenges. The pandemic has also led to an increase in raw material prices, which has resulted in higher prices for artificial turf products. Despite the negative impacts of the pandemic, the artificial turf market is expected to recover in the coming years as sporting events and recreational activities resume and people continue to invest in their outdoor spaces.

Major Companies present in the market:
DuPont de Nemours, Inc., Tarkett Inc., Victoria PLC, Controlled Products, LLC, Act Global, Sport Group, Mondo S.p.A., SIS Pitches, Tiger lily, Global Syn-Turf Inc

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Artificial Turf market with its value and forecast along with its segments
• Region-wise Artificial Turf market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report:
• North America
• Europe
• Asia-Pacific
• South America
• Middle-East & Africa

By Fiber Base Material
• Polyethylene
• Nylon
• Polypropylene

By End Users
• Sports
• Residential
• Commercial

By Infill Material
• Petroleum Based
• Sand Based
• Plant Based
By Distribution Channel
• Direct Sales / B2B
• Specialty Stores
• Online Stores
• Others

By Application
• Contact Sports
• Non-Contact Sports
• Leisure
• Landscaping

By Grass Backing
• Polyurethane
• Latex

By Installation Type
• Flooring
• Wall Cladding

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Turf industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.