Global Aloe Vera Gel Market - 2023-2030

Global Aloe Vera Gel Market - 2023-2030
Global Aloe Vera Gel Market reached US$ 267.4 million in 2022 and is expected to reach US$ 487.7 billion by 2030, growing with a CAGR of 7.8% during the forecast period 2023-2030.

Consumers are increasingly drawn to natural and holistic remedies, and aloe vera gel impeccably aligns with these preferences. Its potential health benefits, encompassing digestive support, immune system enhancement, and skin health improvement, have garnered significant attention. As individuals pursue healthier lifestyles, aloe vera gel has emerged as a prominent choice in dietary supplements, functional foods, and beverages.

Aloe vera has traversed into the food and beverage industry, witnessing the introduction of aloe vera juices, beverages, and supplements that have become favored choices among health-conscious consumers. Aloe vera beverages, touted for their potential digestive and hydration benefits, have gained traction. Innovations persist in this sector, with aloe vera being blended with other natural components to create distinctive and functional products.

The organic aloe vera gel account for over 30% of the market share. Similarly, Asia-Pacific dominates the aloe vera gel market, capturing the largest market share of over 1:3. The Asia-Pacific region has witnessed a growing awareness of health and wellness, spurring a heightened interest in natural and holistic remedies. Aloe vera gel, recognized for its potential health benefits, aligns seamlessly with this wellness-oriented trend.

Dynamics

Growing Interest in Natural Remedies and DIY Skincare

Consumers are opting for DIY skincare techniques rather than buying expensive cosmetic products. As aloe vera is perfectly suitable for DIY masks and includes in other skincare routines. The increasing demand for natural products is driving the demand for aloe vera gel, which in turn is driving the aloe vera gel market growth.

Consumers are drawn to natural ingredients due to their perceived purity and effectiveness. Aloe vera gel, known for its skincare benefits, is a natural choice for DIY enthusiasts aiming to harness the potency of natural elements for healthier skin. The upsurge in natural remedies and DIY skincare is in alignment with a holistic approach to wellness. It reflects the belief that skincare extends beyond external beauty to nourishing the skin with natural, wholesome ingredients.

DIY face masks incorporating aloe vera gel have gained substantial popularity on various digital platforms. For instance, in September 2022, VedaOils, India-based DIY recipe product company revealed a DIY face mask with a tablespoon of turmeric powder, 1 tablespoon of aloe vera gel, and a few drops of rose water.

Increasing Usage in Functional Foods and Beverages

The aloe vera gel market is currently experiencing a significant upswing, primarily propelled by the noteworthy inclusion of aloe vera in the domain of functional foods and beverages. Traditionally it is popular for its applications in skincare and medicinal products, aloe vera has undergone a transformative shift in perception, being esteemed as a versatile ingredient with diverse applications in the food and beverage sector.

Consumer preferences have evolved substantially, with a heightened focus on well-being and the consumption of products that offer tangible health advantages. Functional foods and beverages, enriched with ingredients perceived to enhance health, have gained significant popularity. Aloe vera is recognized for its potential to promote digestive well-being.

It is believed to have soothing and regulatory effects on the digestive system, rendering it an appealing addition to beverages such as aloe vera juices and digestive health shots. Aloe vera-infused beverages are frequently marketed for their hydrating properties. They are positioned as natural alternatives to sugary and artificially flavored drinks, resonating with health-conscious consumers.

In September 2022, Aloe vera gel-based juices were introduced in India by 1NE Beverages, a seasoning and beverage brand owned by the US-based Livinia Foods subsidiary. According to the manufacturer, the product contains antioxidant characteristics and offers benefits for the skin, mouth, teeth, and digestive system.

Product Purity and Quality Concerns

The quality and efficacy of aloe vera gel hinge on various factors, including the extraction method, processing conditions, and storage practices. Inadequate processing or improper storage can lead to the degradation of crucial bioactive compounds found in aloe vera gel. This degradation not only diminishes the product's effectiveness but can also result in undesirable changes in texture and color, further impacting its appeal to consumers.

Quality control measures can vary significantly among manufacturers, contributing to inconsistencies in product quality. To ensure that batch meets specific quality criteria, manufacturers need to establish standardized protocols for processing aloe vera gel. Additionally, maintaining proper storage conditions, such as controlling temperature and humidity, is crucial for preserving the gel's integrity over time.

Seasonal and Geographic Dependency in Aloe Vera Cultivation

A notable limitation in the aloe vera gel market pertains to the reliance on specific seasons and geographic regions for aloe vera cultivation. Aloe vera, a versatile succulent known for its gel-rich leaves with various applications in skincare and health, is sensitive to environmental factors and largely influenced by its geographic and climatic conditions.

Aloe vera flourishes in regions characterized by warm temperatures, well-draining sandy soil, and ample sunlight. It thrives in semi-arid to arid climates, making countries like Mexico, India, China, and parts of Africa suitable for its cultivation. However, this geographical constraint poses a challenge for consistent aloe vera gel production. Many regions lack the required climate and environmental conditions, resulting in a heavy reliance on a select few aloe vera-producing nations.

Moreover, aloe vera cultivation is strongly influenced by seasons. The plant experiences its peak growth during hot and dry periods, with gel extraction primarily occurring during the summer months. This seasonality poses logistical complexities for manufacturers and suppliers, who must carefully plan their production and harvesting schedules.

Segment Analysis

The global aloe vera gel market is segmented based on nature, distribution channel, application, end-user and region.

Increasing Demand for Organic Aloe Vera Gel

The organic segment held 67.1% in the global market share. Organic aloe vera gel is viewed as a healthier choice that bolsters the pursuit of employing pure and natural ingredients on the skin. Organic formulations present a milder and safer alternative, diminishing the risk of unfavorable skin responses. This renders organic aloe vera gel a favored option among those with sensitive or reactive skin types, as they seek skincare solutions that deliver soothing and nourishing benefits.

Manufacturers are continuously evolving in the organic sector to attract customers and expand their product portfolios. In May 2022, Juicy Chemistry, which introduced the first line of certified organic skin, hair and body care in India, has debuted its brand-new multipurpose aloe vera juice and gel.

Transparency and authenticity hold considerable importance for consumers in the skincare product landscape. They aspire to be fully informed about the origins and purity of the ingredients they apply to their skin. Organic certification plays a pivotal role in delivering enhanced transparency and assurance, signifying that the aloe vera gel adheres to stringent organic standards and has been produced without the use of synthetic chemicals.

The transparency in organic aloe vera gel fosters consumer trust in the product's quality and authenticity, rendering organic aloe vera gel an enticing choice within a market where trust in product claims is of paramount significance. The preference for organic aloe vera gel extends to encompass environmental and sustainability considerations.

Geographical Penetration

Growing Popularity of Natural Products in Asia-Pacific

The Asia-Pacific aloe vera gel market held the largest market share of 38.3% in 2022 in the aloe vera gel market analysis. Aloe vera has a significant role in Asian culture, particularly in countries like China and India. It has long been a crucial component of conventional medicine and skincare regimens. This cultural legacy has contributed to the sustained demand for aloe vera gel-based products.

For example, in India, aloe vera gel is a key component of numerous Ayurvedic skincare formulations, lauded for its natural healing and soothing attributes. In July 2022, ECOCERT-certified organic beauty and personal care company Organic Harvest introduced a brand-new line of organic aloe vera gel.

The region deals with sun-related skincare issues because of its tropical and subtropical climates. The demand for sunscreens and after-sun treatments containing aloe vera has increased as a result. According to the WHO report 2022, in India, 300,000 nonmalignant tumours are a result of long-term sun exposure and a history of sunburn. Studies of data show that skin illnesses account for an average of 18% of consultations in general practice.

According to the Indian burden of skin disease study by National Institutes of Health, women are slightly more likely than men to develop skin conditions throughout adolescence when harmful UV exposure is common (61% vs. 48%), which increased aloevera gel-based sunscreens in the region.

Competitive Landscape

The major global players in the market include Forever Living Products, Patanjali Ayurved, Herbalife Nutrition, Aloe Farms, Lily of the Desert, Aloe Vera of America, Inc., Aloe Laboratories, Inc., Now Health Group, Inc., Dynamic Health Laboratories, Inc. and Aloe Vera Australia.

COVID-19 Impact Analysis

The aloe vera gel market experienced significant effects due to the COVID-19 pandemic. In the early stages of the crisis, there was a notable uptick in aloe vera gel demand as consumers sought products with potential antibacterial and soothing properties. Aloe vera gel became a sought-after ingredient for making hand sanitizers and personal hygiene items, thanks to its natural antibacterial attributes.

Additionally, many individuals turned to aloe vera products for skincare and relief from skin irritations caused by frequent handwashing and prolonged mask usage. Nonetheless, the pandemic led to disruptions in the aloe vera supply chain, resulting in shortages and price fluctuations. These disruptions, coupled with economic uncertainties, influenced consumer buying patterns.

While the demand for aloe vera gel in personal care and cosmetics applications remained relatively steady as the pandemic evolved, the initial surge in demand for sanitization-related products started to level off. In a review of the literature, researchers from the National Institutes of Health demonstrated that aloe vera gel can be employed as a possible anti-COVID-19 plant due to its antiviral action.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine conflict has indirectly influenced the aloe vera gel market by disrupting global supply chains and introducing uncertainties in trade dynamics. Ukraine, a significant aloe vera producer, has experienced disruptions in its agricultural activities due to the conflict, potentially affecting the availability of aloe vera as a key raw material.

Consequently, this disruption in aloe vera supply may result in price fluctuations and supply challenges for manufacturers of aloe vera gel-based products across the globe. Additionally, the geopolitical tensions stemming from the Russia-Ukraine conflict have created an environment of economic unpredictability, which may impact consumer sentiment and spending capacity in affected regions.

Aloe vera gel products, often marketed for their health and skincare benefits, could witness shifts in demand as consumers adjust their purchasing habits in response to economic instability. The overall impact on the aloe vera gel market will hinge on the duration and resolution of the conflict and the broader economic repercussions it brings.

By Nature
• Conventional
• Organic

By Distribution channel
• Supermarkets/Hypermarkets
• Convenience Stores
• E-Commerce
• Others

By End-User
• Cosmetic and Personal Care
• Food & Beverages
• Pharmaceutical
• Others

By Region
• North America

U.S.

Canada

Mexico
• Europe

Germany

UK

France

Italy

Russia

Rest of Europe
• South America

Brazil

Argentina

Rest of South America
• Asia-Pacific

China

India

Japan

Australia

Rest of Asia-Pacific
• Middle East and Africa

Key Developments
• In May 2022, Juicy Chemistry launched another line of cutting-edge products after the successful debut of their naturally activated serums line. The company, which introduced the first line of certified organic skin, hair and body care products in India, presented its new multipurpose aloe vera gel and juice.
• In July 2022, ECOCERT-certified organic beauty and personal care company Organic Harvest has introduced a brand-new line of organic aloe vera gel. The brand-new Organic Aloe Vera Gel, which comes in 4 different variations, is suitable for people of all ages and genders with diverse skin and hair types.
• In June 2020, BoroPlus Organic Aloe Vera Gel was introduced by Emami. The brand promise is advanced by BoroPlus 100% organic Aloe Vera Gel, which also informs customers about the many uses of aloe vera as a product. Targeting a rising market of affluent customers who are always searching for natural, herbal, and organic solutions for their daily grooming routine, Emami released a special Ayurveda-based 100% organic Aloe Vera Gel under the aegis of its recognisable brand BoroPlus.

Why Purchase the Report?
• To visualize the global aloe vera gel market segmentation based on nature, distribution channel, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of aloe vera gel market-level with all segments.
• The PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global aloe vera gel market report would provide approximately 61 tables, 57 figures and 192 Pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies