Germany Online Gambling Market Overview, 2028

Germany Online Gambling Market Overview, 2028

Online gambling in Germany is expected to experience rapid growth. Following the implementation of new online gaming regulations in 2021, remote sports books and online casino operators can now apply for licences throughout the country. This will give them access to millions of potential gamers in the country with the most people in Europe. All 16 German states agreed to regulate online gaming in the country on July 1, 2021. The exception was the northernmost state of Schleswig-Holstein. For several years, Schleswig-Holstein permitted iGaming and issued licences to approximately 50 online casinos, sports betting sites, and poker rooms. Online gambling operators often offer attractive promotions and bonuses to new and existing customers, which can incentivize players to gamble online. Mobile gaming is becoming increasingly popular in Germany, with more players accessing online gambling sites and apps via smartphones and tablets. As a result, there has been a greater emphasis on mobile optimisation and the development of mobile-friendly products and features. Live casino gaming, in which players can interact with real dealers and other players in real time, is becoming increasingly popular in Germany. This type of online gambling offers a more immersive and interactive experience and is seen as a way to attract new players. Esports betting, in which players wager on the outcome of competitive video game matches, is also gaining traction in Germany.

According to the research report, “Germany Online Gambling Market Overview, 2028” published by Bonafide Research, the market is projected to add USD 2.34 Billion from 2023 to 2028. Based on gaming type the market is segmented into sports betting, casinos, poker, bingo, lottery and other. The online sports betting industry is currently driving the German online gambling market forward. sport betting has become the most popular form of online gambling in Germany in recent years, accounting for a sizable portion of the total online gambling market. Several factors are driving this, including the popularity of sports in Germany, the ease of online betting, and the development of new and innovative sports betting products and features. Football (soccer) is by far the most popular sport for online gambling in Germany. Football is very popular in Germany, and the Bundesliga is one of the most popular and competitive football leagues in the world. As a result, online sports betting sites provide a diverse selection of football-related markets, such as betting on individual matches, tournaments, and competitions. Basketball, ice hockey, tennis, handball, and motorsports are also popular sports for online gambling in Germany. However, football remains the most popular sport in the country, accounting for the vast majority of sports betting activity.

According to the report, the market is segmented into device type, mobile devices(phones and tablets) and desktop. Mobile devices are becoming increasingly popular in Germany for online gambling. Many online gambling sites now provide mobile apps and mobile-optimized websites that are specifically designed for use on smartphones and tablets. This allows players to access their favourite games and betting markets from anywhere, at any time, using their mobile device. According to recent studies, over 50% of online gambling in Germany is now done on mobile devices, with smartphones being the most commonly used device. Several factors are driving this trend towards mobile gambling, including the convenience and accessibility of mobile devices, the development of mobile-friendly gambling products and features, and the increased availability of high-speed mobile data networks. During the forecast period mobile devices are expected to drive the market of online gambling in Germany.

Online gambling in Germany has a relatively short history, with the first online gambling sites appearing in the late 1990s. However, the regulatory framework for online gambling in Germany has been in a state of flux for many years, with the country's laws on gambling undergoing a series of revisions and updates. Late 1990s: The first online gambling sites begin to appear in Germany, offering a range of casino games and sports betting markets. 2006: The German government passes the Interstate Treaty on Gambling, which prohibits online gambling in Germany, with the exception of certain types of sports betting and lotteries. 2010: The European Court of Justice rules that the German restrictions on online gambling are in violation of EU law, but Germany continues to enforce the ban. 2012: The state of Schleswig-Holstein passes its own gambling law, which allows online casino games and poker, as well as sports betting. However, this law is later repealed by the state government. 2018: The German government announces plans to revise the country's gambling laws, with the aim of introducing a new regulatory framework for online gambling. 2020: The new Interstate Treaty on Gambling is passed by the German government, paving the way for a regulated online gambling market in Germany. 2021: The new regulatory framework for online gambling comes into effect, introducing licensing requirements for online gambling operators and a range of measures to protect consumers and prevent addiction.

Recent Developments:
• Flutter Entertainment: Flutter Entertainment, the parent company of popular online betting brands such as Betfair and Paddy Power, announced in early 2021 that it had been granted a license to operate in the newly regulated German online gambling market. The company said it planned to launch a range of products in the market, including sports betting and online casino games.
• GVC Holdings: GVC Holdings, which owns online gambling brands such as bwin and Sporting bet, also announced in 2021 that it had been granted a license to operate in the German market. The company said it planned to launch a range of products, including sports betting, online casino games, and virtual sports.
• Betway: Online gambling operator Betway also announced in 2021 that it had been granted a license to operate in the German market. The company said it planned to offer a range of products, including sports betting, online casino games, and Esports betting.
• Kindred Group: Kindred Group, which owns online gambling brands such as Unibet and 32Red, announced in late 2020 that it had secured a license to operate in the German market. The company said it planned to launch a range of products, including sports betting, online casino games, and poker.

Considered in this report
• Geography: Germany
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Germany Online Gambling market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Game Type:
• Sports Betting
• Casinos
• Poker
• Bingo
• Lottery
• Others

By Distribution Channel:
• Mobile Devices (Phones and Tablets)
• Desktop

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Online Gambling industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.