Germany Metaverse Market Intelligence and Future Growth Dynamics Databook – 100+ KPIs Covering Market Size by Sector X Use cases X Technology, Business and Consumer Spend, NFT Spend - Q1 2023

Report Description

According to TechInsight360, Metaverse industry in Germany is expected to grow by 36.4% on an annual basis to reach US$5,397.3 million in 2023.

The Metaverse industry is expected to grow steadily over the forecast period, recording a CAGR of 31.4% during 2023-2030. The Metaverse Spend Value in the country will increase from US$3,957.2 million in 2022 to reach US$19,033.8 million by 2030.

The metaverse ecosystem has been growing rapidly in Germany amid the growing interest in emerging technology. From fashion designers to law firms, more individuals and businesses are seeking to boost their presence in the virtual world.

While Philipp Plein, the German-fashion designer, bought a large plot of land in Decentraland for approximately US$1.4 million, Gleiss Lutz, one of the major law firms in Germany, announced the launch of a metaverse office in July 2022. The growing investment in the space will keep driving innovation and market growth in Germany. Consequently, TechInsight360 maintains a robust growth outlook for the sector over the next three to four years.

National railway operator is planning to build an industrial metaverse to improve on-time arrivals in Germany

As firms continue to innovate and develop robust metaverse infrastructure, new use cases are emerging every quarter in the space. In Germany, the national railway operator, Deutsche Bahn, announced the implementation of the industrial metaverse, with the aim to boost operational efficiency and improve on-time arrivals in the country, The firm plans to build its entire 25,000-mile railway network to improve on-time arrivals.

In 2021, the firm had an on-time arrival rate of 75%, and this year it is planning to reach 80%. The delay in arrivals is not only affecting the reputation of the firm but is resulting in mounting losses as well. For instance,
• One-hour late arrival means that passengers are entitled to a 25% refund, whereas a two-hour late arrival results in a 50% refund. This is having a severe impact on the revenue for the firm.
The industrial metaverse will provide the firm with a photorealistic and physically accurate emulation of the entire railway network. This will assist Deutsche Bahn to figure out the problems, thereby assisting the firm to make fixes and updates faster.

Germany-based sports brands are launching metaverse experiences for their shoppers in the country

The competition in the retail space has intensified over the last few years. As a result, firms are innovating with customer shopping journey to gain competitive advantage over others. The emergence of metaverse has presented German brands with a way to create immersive shopping experiences.
• In September 2022, Puma, a German sports firm, announced the launch of its metaverse platform, Black Station, which aims to offer an immersive experience to shoppers. Notably, the platform features exclusive non-fungible tokens with limited edition redeemable physical sneakers.
• Before Puma forayed into the metaverse world, Germany's Adidas Originals also launched avatars for the metaverse. In April 2022, the firm introduced a personality-based AI-generated avatar creation platform in collaboration with Ready Player Me. Users can create and animate their avatars, while also digitally trying on and purchasing the sneakers from the metaverse collection.

From the short to medium-term perspective, more consumer-focused brands are expected to foray into the metaverse, as the demand for innovative experiences continues to grow among shoppers across the country.

German metaverse firms are joining the Dubai metaverse strategy to further innovate in the sector

In the Middle East, Dubai announced a metaverse strategy to draw top talent and businesses innovating in the sector. With the Dubai Metaverse Strategy expected to drive significant investment in innovative startups, German firms are seeking to become a part of the growing metaverse ecosystem in the Middle East. For instance,
• In July 2022, METAYO, a German-based metaverse firm, announced that it will join the Dubai Metaverse Strategy to collaborate on building innovative software solutions. The firm also joined the Metaverse Standards Forum, an organization that includes various firms, startups, and groups, to build global standards in interoperability and security for the rising spatial communications platform.

As the global metaverse industry continues to gain rapid momentum, TechInsight360 expects more such tech firms, based in Germany, to expand their global presence through strategic collaborations. This will also support the growth of the metaverse ecosystem in Germany, thereby driving innovation in the sector over the next three to four years.

This report provides a comprehensive view of the size, and dynamics of the metaverse industry in Germany along with market trends covering over 100 KPIs. It details market opportunities across key sectors - retail industry, technology & telecommunications, financial services, manufacturing, travel and hospitality, media & entertainment, training & education, real estate, and health & wellness. It provides analysis in terms of business spend as well as consumer spend.

• Business spend: Market estimates and forecasts to assess opportunities by business spend on metaverse by sector, application / use cases, technology, and platform.

• Consumer spend: Breaks down consumer spend on metaverse by key component segments such as append on e-commerce, NFT purchase, by devices, and hardware devices to provide detailed assessment across the metaverse industry.

• NFT industry segments: Provides value, volume, and average value per transaction across 7 key assets in the NFT market. This includes collectibles and art, real estate, sports, utility, gaming, fashion and luxury, and others.

Scope

This report provides a detailed data-driven analysis of metaverse industry, covering a range of segments and highlighting growth areas across verticals. With over 100 KPIs at the country level, this report provides a comprehensive understanding of metaverse market dynamics. In addition, it provides a comprehensive understanding of NFT market dynamics and future forecasts.

Germany Metaverse Market Size and Future Growth Dynamics by Key Performance Indicators
• Total Spend Value Trend Analysis
• Business Spend Value Trend Analysis
• Consumer Spend Value Trend Analysis

Germany Metaverse – Business Spend by Sector Value Trend Analysis, 2021–2030
• Retail Industry
• Technology & Telecommunications Industry
• Financial Services Industry
• Manufacturing Industry
• Travel and Hospitality Industry
• Media & Entertainment Industry
• Training & Education Industry
• Real Estate Industry
• Health & Wellness Industry
• Other

Germany Business Spend on Metaverse by Use Case / Application, 2021–2030
• Retail (Marketing & Advertising, Commerce, Operations & Training)
• Technology & Telecommunications (Marketing & Advertising, Commerce, Operations & Training)
• Financial Services (Marketing & Advertising, Commerce, Operations & Training)
• Manufacturing (Marketing & Advertising, Commerce, Operations & Training]
• Travel and Hospitality (Marketing & Advertising, Commerce, Operations & Training)
• Media & Entertainment (Marketing & Advertising, Commerce, Operations & Training)
• Training & Education (Marketing & Advertising, Commerce, Operations & Training)
• Real Estate (Marketing & Advertising, Commerce, Operations & Training)
• Health & Wellness (Marketing & Advertising, Commerce, Operations & Training)
• Other (Marketing & Advertising, Commerce, Operations & Training)

Germany NFT Spend by Sector Value Trend Analysis, 2021–2030
• Retail Industry
• Technology & Telecommunications Industry
• Financial Services Industry
• Manufacturing Industry
• Travel and Hospitality Industry
• Media & Entertainment Industry
• Training & Education Industry
• Real Estate Industry
• Health & Wellness Industry
• Other Industry

Germany Business Spend on Metaverse by Technology
• By Technology
• Retail Industry
• Technology & Telecommunications
• Financial Services
• Manufacturing Industry
• Travel and Hospitality
• Media & Entertainment
• Training & Education
• Real Estate
• Health & Wellness
• Other
Germany Spend on Metaverse by Platform
• Desktop
• Mobile
• Headset

Germany Ecommerce Spend on Metaverse by Sector (Gross Merchandise Value), 2021–2030
• Retail Shopping
• Travel and Hospitality
• Online Food Service
• Media & Entertainment
• Health & Wellness
• Technology Products & Services
• Other Industries

Germany NFT Market Size and Future Growth Dynamics by Key Performance Indicators
• NFT –Total Sales Spend Value Trend Analysis, 2021-2030
• NFT – Total Sales Spend Volume Trend Analysis, 2021-2030
• NFT – Average Value Per Transaction Trend Analysis, 2021-2030

Germany NFT Market Size and Forecast by Key Assets, 2021-2030

• NFT Collectibles and Art Trend Analysis, 2021-2030
– Spend Value
– Spend Volume
– Average Value Per Transaction

• NFT Real Estate Trend Analysis, 2021-2030
– Spend Value
– Spend Volume
– Average Value Per Transaction

• NFT Sports Trend Analysis, 2021-2030
– Spend Value
– Spend Volume
– Average Value Per Transaction

• NFT Gaming Trend Analysis, 2021-2030
– Spend Value
– Spend Volume
– Average Value Per Transaction

• NFT Utility Trend Analysis, 2021-2030
– Spend Value
– Spend Volume
– Average Value Per Transaction

• NFT Fashion and Luxury Trend Analysis, 2021-2030
– Spend Value Trend Analysis
– Spend Volume Trend Analysis
– Average Value Per Transaction

• Other Assets Trend Analysis, 2021-2030
– Spend Value Trend Analysis
– Spend Volume Trend Analysis
– Average Value Per Transaction

Germany Consumer Spend on Metaverse by Device, 2021–2030
– Desktop
– Mobile
– Digital Gadgets

Germany Consumer Spend on Metaverse by Hardware Devices, 2021–2030
– AR (Augmented Reality)
– VR (Virtual Reality)
– MR (Mixed Reality)

Reasons to buy

• In-depth Understanding of Metaverse Market Dynamics: Understand market opportunities and key trends along with forecast (2021-2030). Understand market dynamics through essential KPIs such as business and consumer spend.

• Vertical Insights and Use Cases: Get market dynamics through business spend by sector across the retail industry, technology & telecommunications, financial services, manufacturing, travel and hospitality, media & entertainment, training & education, real estate, and health & wellness.

• Develop Market-Specific Strategies: Identify growth segments and target specific opportunities to formulate a strategy; assess market-specific key trends, drivers, and risks in the metaverse and NFT market to help stakeholders build profitable strategies.

• Get Insights into NFT Market Size and Forecast by Key Assets: Collectibles and art, real estate, gaming, sports, utility, fashion & others.

• Consumer Spend on Metaverse: Get a market evaluation based on in-depth information obtained from metaverse spend on e-commerce, NFT purchase, and device & hardware devices.