Europe Metaverse Market Intelligence and Future Growth Dynamics Databook – 100+ KPIs Covering Market Size by Sector X Use cases X Technology, Business and Consumer Spend, NFT Spend - Q1 2023

Report Description

According to TechInsight360, Metaverse industry in Europe is expected to grow by 37.0% on an annual basis to reach US$70.8 billion in 2023.

The Metaverse industry is expected to grow steadily over the forecast period, recording a CAGR of 32.0% during 2023-2030. The Metaverse Spend Value in the country will increase from US$51.7 billion in 2022 to reach US$256.6 billion by 2030.

Across Europe, consumers are willing to know about the metaverse and its various applications. From socializing to online shopping and attending entertainment events such as concerts in the metaverse, consumers are open to conducting varied activities inside the virtual world.

These trends have resulted in many major brands innovating with customer experiences and driving the future growth of their businesses. As firms continue to build the future of the internet, investment in the sector is expected to grow significantly from the short to medium-term perspective. While the sector is still in its early stages of development, TechInsight360 maintains a robust growth outlook for the industry over the next three to four years.

French metaverse startups are raising funds to accelerate the development of their platform

More brands and businesses are seeking to leverage the capabilities of metaverse to reach their potential customers in France. However, the lack of skills and expertise in the segment has become a major barrier for many brands. Targeting such businesses, startups are developing platforms that can assist brands and businesses to build and manage their presence in the metaverse with limited knowledge. To further accelerate the development of their platform, these startups are raising funding rounds.

• In October 2022, METAV.RS, the Paris-based metaverse startup, announced that the firm had raised €3 million to accelerate the development of its metaverse content management platform. The €3 million seed funding round was led by Jsquare, a Singapore-based Web3 fund. Founded in 2022, the firm aims to make the metaverse more accessible to businesses in the country, while enabling them to manage their presence in the virtual world in a more effective way.
• The no-coded platform provides brands with integrated apps that enable them to manage the virtual worlds in a seamless manner. Furthermore, the firm aims to provide marketing teams with the ability to integrate content simply and easily in the metaverse. The platform is also compatible with e-commerce platforms, thereby ensuring that brands across different industries can use the services.

From the short to medium-term perspective, TechInsight360 expects METAV.RS to expand its presence in the global market. It currently has offices in Hong Kong and Seoul, where the industry is experiencing strong growth.

Fashion brands are forging strategic alliances to create metaverse experiences for their customers in the United Kingdom

Like non-fungible tokens, fashion brands are also seeking to boost their presence in the metaverse to leverage the consumer attraction towards emerging technology in the United Kingdom. For instance,
• In November 2022, Burberry, a United Kingdom-based fashion brand, announced that the firm entered into a strategic collaboration with Minecraft. Under the partnership, Burberry has created in-game adventures for its customers in Minecraft's metaverse. Furthermore, there are 15 downloadable skins that allow players to dress their characters. The skins have been made available on the Minecraft Marketplace, starting November 1. Along with the in-game adventure, Burberry will also drop a capsule collection of clothing, which features 8-bit graphics that are inspired by the Minecraft universe.
As the interest among consumers continues to grow in the United Kingdom, TechInsight360 expects more brands to launch innovative metaverse experiences for their customers from the short to medium-term perspective.

Germany-based sports brands are launching metaverse experiences for their shoppers in the country

The competition in the retail space has intensified over the last few years. As a result, firms are innovating with customer shopping journey to gain competitive advantage over others. The emergence of metaverse has presented German brands with a way to create immersive shopping experiences.
• In September 2022, Puma, a German sports firm, announced the launch of its metaverse platform, Black Station, which aims to offer an immersive experience to shoppers. Notably, the platform features exclusive non-fungible tokens with limited edition redeemable physical sneakers.
• Before Puma forayed into the metaverse world, Germany's Adidas Originals also launched avatars for the metaverse. In April 2022, the firm introduced a personality-based AI-generated avatar creation platform in collaboration with Ready Player Me. Users can create and animate their avatars, while also digitally trying on and purchasing the sneakers from the metaverse collection.

From the short to medium-term perspective, more consumer-focused brands are expected to foray into the metaverse, as the demand for innovative experiences continues to grow among shoppers across the country.

This report provides a comprehensive view of the size, and dynamics of the metaverse industry at Europe and country level, covering over 100 KPIs for each country and region. It details market opportunities across key sectors - retail industry, technology & telecommunications, financial services, manufacturing, travel and hospitality, media & entertainment, training & education, real estate, and health & wellness. It provides analysis in terms of business spend as well as consumer spend.

• Business spend: Market estimates and forecasts to assess opportunities by business spend on metaverse by sector, application / use cases, technology, and platform.

• Consumer spend: Breaks down consumer spend on metaverse by key component segments such as append on e-commerce, NFT purchase, by devices, and hardware devices to provide detailed assessment across the metaverse industry.

• NFT industry segments: Provides value, volume, and average value per transaction across 7 key assets in the NFT market. This includes collectibles and art, real estate, sports, utility, gaming, fashion and luxury, and others.

TechInsight360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

This title from TechInsight360 is a bundled offering, combining 13 reports,, covering regional insights along with data centric analysis at regional and country level:

1.Europe Metaverse Market Intelligence and Future Growth Dynamics Databook
2.Austria Metaverse Market Intelligence and Future Growth Dynamics Databook
3.Belgium Metaverse Market Intelligence and Future Growth Dynamics Databook
4.Denmark Metaverse Market Intelligence and Future Growth Dynamics Databook
5.Finland Metaverse Market Intelligence and Future Growth Dynamics Databook
6.France Metaverse Market Intelligence and Future Growth Dynamics Databook
7.Germany Metaverse Market Intelligence and Future Growth Dynamics Databook
8.Italy Metaverse Market Intelligence and Future Growth Dynamics Databook
9.Poland Metaverse Market Intelligence and Future Growth Dynamics Databook
10.Russia Metaverse Market Intelligence and Future Growth Dynamics Databook
11.Spain Metaverse Market Intelligence and Future Growth Dynamics Databook
12.Switzerland Metaverse Market Intelligence and Future Growth Dynamics Databook
13.United Kingdom Metaverse Market Intelligence and Future Growth Dynamics Databook

Scope

This report provides a detailed data-driven analysis of metaverse industry at Europe and country level, covering a range of segments and highlighting growth areas across verticals. With over 100 KPIs at the country level, this report provides a comprehensive understanding of metaverse market dynamics. In addition, it provides a comprehensive understanding of NFT market dynamics and future forecasts.

Metaverse Market Size and Future Growth Dynamics by Key Performance Indicators
• Total Spend Value Trend Analysis
• Business Spend Value Trend Analysis
• Consumer Spend Value Trend Analysis

Metaverse – Business Spend by Sector Value Trend Analysis, 2021–2030
• Retail Industry
• Technology & Telecommunications Industry
• Financial Services Industry
• Manufacturing Industry
• Travel and Hospitality Industry
• Media & Entertainment Industry
• Training & Education Industry
• Real Estate Industry
• Health & Wellness Industry
• Other

Total Business Spend on Metaverse by Use Case / Application, 2021–2030
• Retail (Marketing & Advertising, Commerce, Operations & Training)
• Technology & Telecommunications (Marketing & Advertising, Commerce, Operations & Training)
• Financial Services (Marketing & Advertising, Commerce, Operations & Training)
• Manufacturing (Marketing & Advertising, Commerce, Operations & Training]
• Travel and Hospitality (Marketing & Advertising, Commerce, Operations & Training)
• Media & Entertainment (Marketing & Advertising, Commerce, Operations & Training)
• Training & Education (Marketing & Advertising, Commerce, Operations & Training)
• Real Estate (Marketing & Advertising, Commerce, Operations & Training)
• Health & Wellness (Marketing & Advertising, Commerce, Operations & Training)
• Other (Marketing & Advertising, Commerce, Operations & Training)

Total NFT Spend by Sector Value Trend Analysis, 2021–2030
• Retail Industry
• Technology & Telecommunications Industry
• Financial Services Industry
• Manufacturing Industry
• Travel and Hospitality Industry
• Media & Entertainment Industry
• Training & Education Industry
• Real Estate Industry
• Health & Wellness Industry
• Other Industry

Business Spend on Metaverse by Technology
• By Technology
• Retail Industry
• Technology & Telecommunications
• Financial Services
• Manufacturing Industry
• Travel and Hospitality
• Media & Entertainment
• Training & Education
• Real Estate
• Health & Wellness
• Other

Spend on Metaverse by Platform
• Desktop
• Mobile
• Headset

Ecommerce Spend on Metaverse by Sector (Gross Merchandise Value), 2021–2030
• Retail Shopping
• Travel and Hospitality
• Online Food Service
• Media & Entertainment
• Health & Wellness
• Technology Products & Services
• Other Industries

NFT Market Size and Future Growth Dynamics by Key Performance Indicators
• NFT –Total Sales Spend Value Trend Analysis, 2021-2030
• NFT – Total Sales Spend Volume Trend Analysis, 2021-2030
• NFT – Average Value Per Transaction Trend Analysis, 2021-2030

NFT Market Size and Forecast by Key Assets, 2021-2030

• NFT Collectibles and Art Trend Analysis, 2021-2030
– Spend Value
– Spend Volume
– Average Value Per Transaction

• NFT Real Estate Trend Analysis, 2021-2030
– Spend Value
– Spend Volume
– Average Value Per Transaction

• NFT Sports Trend Analysis, 2021-2030
– Spend Value
– Spend Volume
– Average Value Per Transaction

• NFT Gaming Trend Analysis, 2021-2030
– Spend Value
– Spend Volume
– Average Value Per Transaction

• NFT Utility Trend Analysis, 2021-2030
– Spend Value
– Spend Volume
– Average Value Per Transaction

• NFT Fashion and Luxury Trend Analysis, 2021-2030
– Spend Value Trend Analysis
– Spend Volume Trend Analysis
– Average Value Per Transaction

• Other Assets Trend Analysis, 2021-2030
– Spend Value Trend Analysis
– Spend Volume Trend Analysis
– Average Value Per Transaction

Consumer Spend on Metaverse by Device, 2021–2030
– Desktop
– Mobile
– Digital Gadgets

Consumer Spend on Metaverse by Hardware Devices, 2021–2030
– AR (Augmented Reality)
– VR (Virtual Reality)
– MR (Mixed Reality)

Reasons to buy

• In-depth Understanding of Metaverse Market Dynamics: Understand market opportunities and key trends along with forecast (2021-2030). Understand market dynamics through essential KPIs such as business and consumer spend.

• Vertical Insights and Use Cases: Get country and region level market dynamics through business spend by sector across the retail industry, technology & telecommunications, financial services, manufacturing, travel and hospitality, media & entertainment, training & education, real estate, and health & wellness.

• Develop Market-Specific Strategies: Identify growth segments and target specific opportunities to formulate a strategy; assess market-specific key trends, drivers, and risks in the metaverse and NFT market to help stakeholders build profitable strategies.

• Get Insights into NFT Market Size and Forecast by Key Assets: collectibles and art, real estate, gaming, sports, utility, fashion & others.

• Consumer Spend on Metaverse: Get a market evaluation based on in-depth information obtained from metaverse spend on e-commerce, NFT purchase, and device & hardware devices.