Ecotourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Ecotourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

The global ecotourism market size reached US$ 172.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 374.2 Billion by 2028, exhibiting a growth rate (CAGR) of 13.9% during 2023-2028.

Ecotourism refers to a sustainable form of traveling that conserves natural areas, maintains the well-being of locals and involves interpretation and education. It is supported with the help of an international network of individuals and institutions who ensure that tourists and tourism professionals are educated on ecological issues. It provides effective and economic incentives for enhancing bio-cultural diversity while generating financial benefits for local and private industries. At present, it is gaining traction over conventional mass tourism on account of the thriving travel and tourism sector.

Ecotourism Market Trends:
Due to the growing awareness about the adverse impacts of tourism, such as soil erosion, increasing pollution, and natural habitat loss, ecotourism is emerging as a new trend. Moreover, the rising popularity of immersive travel, solo trips, and outdoor recreational activities on account of rapid urbanization and increasing income levels is also contributing to the market growth. Apart from this, the leading hospitality providers are adopting unique and innovative strategies to create camps and eco-lodges and design trails and tours and investing in marketing campaigns via social media platforms. Besides evaluating environmental and cultural factors of ecotourism, they are also undertaking initiatives that promote recycling and focus on energy efficiency and water reuse, which further assist in offering economic opportunities to local communities. This, in turn, is stimulating market growth. Additionally, governing agencies of numerous countries are supporting ecotourism through marketing, education, information services, and collaborations with private enterprises, which is anticipated to expand the ecotourism market in the forthcoming years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global ecotourism market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on traveler type, age group and sales channel.

Breakup by Traveler Type:

Solo
Group

Breakup by Age Group:

Generation X
Generation Y
Generation Z

Breakup by Sales Channel:

Travel Agent
Direct

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adventure Alternative Ltd, Aracari Travel, BCD Travel, Expedia Group Inc., FROSCH International Travel Inc., G Adventures, Intrepid Group Limited, Rickshaw Travel Group, Small World Journeys Pty Ltd, Steppes Travel and Undiscovered Mountains Ltd.

Key Questions Answered in This Report:
How has the global ecotourism market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global ecotourism market?
What are the key regional markets?
What is the breakup of the market based on the traveler type?
What is the breakup of the market based on the age group?
What is the breakup of the market based on the sales channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global ecotourism market and who are the key players?
What is the degree of competition in the industry?