Marketing & Market Research
Consumer Sentiment amid COVID-19 - Consumer Survey Insights
Consumer Sentiment amid COVID-19 - Consumer Survey Insights
Consumer Sentiment amid COVID-19 - Consumer Survey Insights
Summary
This report is part of the GlobalData Consumer Survey Insights report series, which analyzes trends related to consumer sentiment, lifestyles, attitudes, and behaviors. The consumer insight offered throughout the report is drawn from GlobalData's global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.
The COVID-19 pandemic has brought uniquely high levels of pressure on consumers' health and financial anxieties for a prolonged period of time. GlobalData's 2021 Q2 global consumer survey highlights this, with only a 1 percentage point increase in consumers who are not concerned about either their physical fitness and health or their financial situation from Q1.
ScopeExplores consumer sentiments amid COVID-19, and how they fluctuate by region and generation. Examines how companies are responding to consumer sentiments.Provides strategic take-outs and future implications for the trend in future.Reasons to BuyGain a broader appreciation of the fast-moving consumer goods industry.Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.Access valuable strategic take-outs to help direct decision-making and inform new product development.