Business of UEFA Club Competitions 2022-23 - Property Profile, Sponsorship and Media Landscape

Business of UEFA Club Competitions 2022-23 - Property Profile, Sponsorship and Media Landscape

Summary

The UEFA Champion’s League has major deals in place with some of the biggest broadcasters in the world. In the UK, BT Sport is currently experiencing a deal that is worth $472.8 million annually to showcase all three of UEFA’s club competitions. Telefónica in Spain continues to have a highly lucrative deal in place with UEFA to broadcast the three competitions. The Champions League is expected to generate $472.33 million from this season’s competition, a sponsorship sum that makes it one of the most profitable competitions in sport. Heineken have in place the most lucrative deal with the Champions League, worth $65 million annually over a three-year period according to GlobalData.

The Europa League and Europa Conference League share the commercial, with $161 million worth of sponsorship revenue for this season's campaigns. The Champions League has developed a following that makes it the most followed soccer competition in the world on social media.

The Europa Conference League has struggled to build a social media following that is anywhere close to the figures of UEFA’s second-tier competition, the Europa League.

Of the clubs that are participating in the three UEFA competitions, Real Madrid have the largest following on social media with a combined 283.50 million followers across Facebook, Instagram and Twitter.

A complete overview of the commercial landscape of UEFA’s three club competitions. The report takes a closer look at the competition’s attendances, social media activity, sponsorship portfolio’s and media landscapes. It also takes a closer look at the commercial setups of some of the teams participating in the competitions on an individual basis.

A detailed overview of the commercial landscape of UEFA’s three club competitions and a clear breakdown of the sponsorship and media deals.

ScopeThe report looks to offer a detailed insight into UEFA’s three club competitions. It explores all the main financial revenue generators for the competitions and how each competition compares in areas such as social media and attendances.Reasons to BuyFor organizations and individuals attempting to understand the current dynamics of the sponsorship landscape of UEFA’s three club competitions. Broadcaster industry professionals will also be intrigued in analyzing the global reach of the three competitions.