Accor S.A - Digital Transformation Strategies

Accor S.A - Digital Transformation Strategies

Summary

AccorHotels (Accor) is a hotel operator. The company manages and franchises luxury and upscale, midscale and economy hotels. It operates hotels under various brand names including Raffles, SO Sofitel, Sofitel, Fairmont, Swissotel, Adagio Premium, MGallery, Pullman, Grand Mercure, Mama Shelter, Novotel, Novotel Suites, Adagio Access, ibis, ibis Styles, ibis Budget and hotelF1. The group is also into asset management, construction, refurbishment, hotel design and maintenance activities. Its operations are spanned across Europe, the Middle East and Africa, North America, Central America and the Caribbean, South America and Asia-Pacific.

The report provides information and insights into Accor's tech activities, including - Insights of its digital transformation strategies and innovation programsOverview of technology initiatives covering partnerships, product launches and acquisitionsInsights on each technology initiative including technology theme, objective, and benefitsDetails of estimated ICT budgets and major ICT contractsScopeAccor is fostering a digital culture in the organization through dedicated conferences, online training, and theme-based communities, in-house social network, where individuals share best practices with entire network.Accor is seeking to optimize its IT infrastructure to accelerate new service rollouts, and support in increasing transaction volumes. Accor also developed an internal platform, Open Ideas, for collaborative innovation, through individuals can present their ideas, vote for already posted ideas, and exchange views with peers.As a part of its ‘connected’ strategy, Accor has been developing smart rooms powered by IoT and automation technologies to digitize the hotel experience for guests through a connected tablet. Accor also features the use of wearable technology to improve the guest experience.Reasons to BuyGain insights into Accor's tech operations.Gain insights into its tech strategies and innovation initiatives.Gain insights into its technology themes under focus.Gain insights into various product launches, partnerships and acquisition strategies.