2022 State Of Sustainability In America, 20th Annual Consumer Insights & Trends Report

2022 State Of Sustainability In America, 20th Annual Consumer Insights & Trends Report

The 2022 State of Sustainability in America Consumer Trends and Insights Report measures and describes the marketplace for sustainable products and services, the consumers who use them, consumers’ expectations of corporate behavior, and attitudes toward environmental and social issues. In addition, it uncovers consumer motivations and the challenges they encounter in their pursuit to become increasingly aligned with a more sustainable lifestyle.

While some challenges may exist regarding the relevance of sustainability in a world which appears to have been turned on its end, many of the latest findings provide evidence that sustainable ideals and attitudes have taken on a higher level of acceleration and importance in consumers’ mindset.

In addition, there appears to be evidence that the COVID-19 pandemic may have ignited a stronger conviction towards environmental protection and sustainable behaviors as the fragility and interconnectedness of the human and planetary condition has been made more apparent than ever.

In fact, our findings reveal consumers are clearly showing more sophistication within the realm of sustainability – with greater understanding of its breadth, depth, and implications, and they pick the elements that mean the most to them. In this year’s research we are finding a heightened awareness and concern over the health of the planet which appears to be causing shifts in consumer behaviors. Instead of adopting environmentally-friendly behaviors for more self-directed and personal benefits, consumers are looking outward to the environment around them and realizing they have to take a bigger part in fixing the ills that are disrupting planetary health.

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