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Western Europe Health and Beauty Market Analysis to 2027

Western Europe Health and Beauty Market Analysis to 2027

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Western Europe Health and Beauty Market Analysis to 2027

Western European Health & Beauty industry is forecast to register a CAGR of 4%, growing from $93.6 billion in 2022 to $113.9 billion in 2027; taking in a majority shared within the Global Health & Beauty industry which was valued at $475 billion in 2022 and is forecast to reach $598 billion in 2027, recording a CAGR of 4.7% during 2022-27.

Skincare was the largest sector in the Western European health & beauty industry in 2022, accounting for value sales of $22.7 billion (24.2% of the overall regional health & beauty industry). The overall health & beauty industry in the Western European region is fragmented, with the top five companies- L’Oréal, Procter & Gamble, Unilever, Beiersdorf, and Colgate-Palmolive Company-together accounting for 39.7% of overall value sales in 2022. L’Oréal held the highest share at 15.3%, followed by Procter & Gamble at 9.8%. The overall value share of private-label products in the Western European health & beauty industry stood at 6.7% in 2022.

Chemists/pharmacies was the leading distribution channel in the Western European consumer health industry. The channel held a value share of 47.5%, ahead of parapharmacies/drugstores with 18.9%. Chemists/pharmacies remained the leading distribution channel in Switzerland and Sweden, with value shares of 73.4% and 46.7%, respectively. In the UK and the Netherlands, parapharmacies/drugstores was the leading distribution channel, making up value shares of 39.3% and 63.3%, respectively.

With growing concerns around health among consumers, there has been an increase in demand for natural and plant-based ingredients in health & beauty products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, polyethylene, and butylated hydroxyanisole. As a result, manufacturers are formulating health & beauty products using naturally sourced and safe ingredients.

The report “Western Europe Health and Beauty Market Analysis to 2027” provides an overview of current health & beauty industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.


This report brings together multiple data sources to provide a comprehensive overview of the Western European health & beauty industry, analyzing data from 19 countries in the region. It includes analysis on the following -Market environment: Includes industry size, market size, and growth analysis by sector.High-potential countries’ analysis: Indicates changes/non-changes in value shares of various health & beauty products by sector, across high-potential countries in the Western European region. It also provides risk-reward analysis of four countries across the Western European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries.Success stories: This section features some of the most compelling health & beauty manufacturers, brands, products, and marketing campaigns in the Western European region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.Competitive environment: Provides an overview of leading companies in the Western European region, besides analyzing private label performance in the region.Distribution analysis: Provides analysis on the leading distribution channels in the Western European health & beauty industry in 2022. It covers six distribution channels: hypermarkets & supermarkets; e-retailers; health & beauty stores; parapharmacies/drugstores, chemists/pharmacies, and others. Others includes direct sellers, convenience stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries and warehouse clubs, and other retail channels.Packaging analysis*: The report provides percentage share (2022) and growth analysis (covering 2017-27) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of health & beauty.Challenges and future outlook: Provides the challenges and outlook pertaining to the Western European health & beauty industry.Reasons to BuyManufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the regionThe report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuancesThe analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansionTo gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

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