United Kingdom (UK) Health and Beauty Market Size, Trends, Consumer Attitudes and Key Players to 2027

United Kingdom (UK) Health and Beauty Market Size, Trends, Consumer Attitudes and Key Players to 2027
Summary

The UK Health & Beauty report offers a comprehensive insight into the Health & Beauty market in the UK, analysing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2027.

The UK health & beauty market experienced robust growth in 2022. This was driven by the post-pandemic bounce back and a return to summer holidays, alongside high inflation in the market. Indeed, the cost-of-living crisis drove significant growth in this sector in 2022, with annual inflation of almost 8% in the health & beauty market, while volumes declined. The essential nature of many of the health & beauty categories forced consumers to endure higher prices for day-to-day necessities, such as deodorants, toilet paper and babycare products - with consumers only having the option to trade down or switch away to a cheaper retailer, rather than stop purchasing these items altogether. Comparatively, consumption of non-essential subcategories, such as cosmetics and fragrances, were reined in. Consumer confidence and personal finances are likely to improve as inflation rates fall back.

ScopeThe UK health & beauty market is forecast to maintain momentum as inflation drives growthBoots extends its lead over rivals as it outperforms the marketValue for money and quality are the most important purchase drivers, with sustainability also an important consideration for young consumersReasons to BuyUsing our five year forecasts to 2027, learn which areas of the Health & Beauty market will be the fastest performing to enable focus and investment in these winning product areas.Understand how drivers of Health & Beauty purchases, such as range, price and quality, vary in importance among different demographics to maximise sales potential.Use our in-depth analysis and forecasts to understand current trends in health & beauty subcategories, such as over-the-counter medicine.