To Improve Client Outcomes, Services Providers Should Emphasize the Experience Aspect of Digital Projects

To Improve Client Outcomes, Services Providers Should Emphasize the Experience Aspect of Digital Projects
This IDC Market Perspective highlights the importance of the digital experience related to digital products, services, and/or processes. An example of Tech Mahindra and its client, an American multinational automobile manufacturer, is provided to illustrate a successful outcome driven by close attention to the digital experience."No matter how cutting edge the 'nuts and bolts' of a digital initiative are, a key factor in creating the stickiness of a digital product or service is not how sophisticated the functionality is but rather what the digital experience is." — Erin Hichman, research manager, Digital Business Professional Services at IDC

Please Note: Extended description available upon request.