The U.S. Recreational Vehicle Industry: RV Manufacturers, Dealers, and RV Parks

The U.S. Recreational Vehicle Industry: RV Manufacturers, Dealers, and RV Parks

This new Marketdata study examines the $48 billion U.S. recreational vehicle industry and its three components: RV Manufacturers, RV Retail Dealers, and RV Parks & Campgrounds. The industry posted record revenues and shipments in 2021 during the Covid-19 pandemic, as consumers sought ways to vacation safely. This was a major turning point and stimulus for the industry, as a new and younger demographic was introduced to the RV lifestyle.

However, this pace was not sustainable and RV shipments and sales began to decline in 2022. This decline continues into 2023, as RV prices and demand fall, but this is being mitigated by as customers are now pursuing RV rentals, used vehicles, and RV sharing. The industry is susceptible to boom and bust cycles, as RVs are discretionary purchases that can be postponed or cancelled. The outlook over the next four years is good, as RV parks grow in number.

This new analysis includes: dollar value & growth of the market from 1980s to 2020, 2021-2022 estimates, 2023 and 2027 outlook and forecasts, market structure, key economic operating metrics of RV producers, RV dealers and RV parks & campgrounds (top 50 market share, single vs. multi-unit firms, ratios by company size, establishment size, state market potentials), effects of the Covid-19 pandemic on operations and sales, customer demographics, major industry trends, and findings of industry surveys by the RVIA, Wiinebago, and other parties.

Contains in-depth competitor profiles and revenues of the largest players in the field: Thor Industries, Winnebago, Forest River Inc., Kamgrounds of America. Lazy Days, and Camping World Holdings.