Skip to product information
1 of 1

Consumer Goods & Retailing

South Africa Household Cleaning Product Market Overview, 2028

South Africa Household Cleaning Product Market Overview, 2028

Regular price $4,176.00 USD
Regular price Sale price $4,176.00 USD
Sale Sold out
Published Date
Length Pages

South Africa Household Cleaning Product Market Overview, 2028
South Africa's household cleaning product market is diversified and active, affected by a confluence of economic considerations, cultural influences, and shifting consumer preferences. South Africa, as one of Africa's most developed countries, is a promising market for both domestic and international cleaning product makers. The great cultural diversity of South Africa drives the market for various types of cleaning solutions. Some groups, for example, prefer traditional or natural cleaning methods, whereas others prefer sophisticated and highly advanced goods. Convenience is important to South African customers, and they prefer multifunctional household cleaning solutions. Products that can be used for several cleaning chores, such as all-purpose cleaners, are in great demand since they simplify the cleaning process and eliminate the need to purchase different things. Price sensitivity is a crucial aspect of the South African industry, with consumers frequently looking for low-cost cleaning solutions that do not sacrifice quality. Brands that provide value for money and cater to various budget levels tend to be positively received by consumers. Scents are important in cleaning goods, and South African consumers have a wide range of fragrance preferences. Some people enjoy floral or citrus odors, while others prefer more traditional or local aromas, such as indigenous plant extracts. Citrus-based perfumes, such as lemon, lime, and orange, are popular because they are exhilarating and energizing. These energizing scents can be found in all-purpose cleaners, dishwashing solutions, and floor cleaners. Aromatic aromas like eucalyptus and tea tree are popular in goods like surface sprays and toilet cleansers due to their calming and cleansing effects.

According to the research report ""South Africa Household Cleaning Product Market Overview, 2028,"" published by Bonafide Research, the South Africa Household Cleaning Product market is projected to add USD 559.05 Million from 2023 to 2028. As the country's economy grows, many South Africans' discretionary earnings are set to climb. Consumers may be more motivated to invest in premium and specialty household cleaning goods when their discretionary expenditure increases. Encouragement of local manufacturing could improve the supply of household cleaning products, potentially leading to more competitive prices and product availability. The use of local and indigenous components in household cleaning solutions is a trend that distinguishes South Africa. Traditional plant extracts and perfumes inspired by the country's rich natural heritage are being included by manufacturers, appealing to consumers' cultural tastes and supporting local sourcing. Convenience is a major motivator in the South African market, which has led to the adoption of multi-purpose cleaning solutions. Customers seek multipurpose solutions that can be used on a variety of surfaces and applications, reducing the need to acquire multiple specialized goods. The rising emphasis on sustainability and eco-friendly formulas is one ongoing trend in South Africa's household cleaning product market. Consumers are growing more ecologically concerned, seeking products that are biodegradable, free of toxic chemicals, and have a low environmental impact.

The most commonly used household cleaning product in South Africa is detergent product and is leading the market of South Africa as well. Detergents are good at removing a wide range of dirt, grime, and stains. They may be used to clean a range of surfaces, including clothes, dishes, floors, and counters. Detergents are available in a variety of compositions to meet a variety of cleaning demands. They are available in liquid, powder, and tablet forms and are ideal for a variety of cleaning tasks other than laundry, such as dishwashing, surface cleaning, and bathroom cleaning. Some of the major brands in South Africa that offer detergent includes, OMO, Sunlight, Jik, Sparex and many more. Based on nature, the market is divided into two main categories chemical and natural. The chemical household cleaning product is commonly used in South Africa and is dominating the market with highest market share as well. Household cleaning chemicals come in a range of forms, including liquids, powders, and sprays. They are also simple to apply and can be used with a range of instruments, including sponges, rags, and brushes. Chemical household cleaning products are reasonably priced and widely available in most supermarkets and hypermarkets. Chemical household cleaning products remove a wide range of dirt, grime, and stains. They are useful for cleaning a wide range of surfaces, including floors, counters, and appliances.

Based on application, market is bifurcated into fabric, kitchen, floor, bathroom and others (windows). Among them household cleaning are widely used in fabric application and is significantly leading the market of South Africa. South Africans are well-known for their appreciation of fashion and flair. They are also in high demand for clean and fresh clothing. As a result, fabric cleaning solutions such as detergents, fabric softeners, and stain removers are in great demand. Because South Africa has a warm climate, garments tend to get dirty more rapidly. This has also increased the demand for fabric cleaning products. Furthermore, fabric cleaning is a part of daily household routines, making it a regular and consistent need for consumers. As a result, fabric cleaning products have a high demand and constant usage. The distribution channel of the market include, supermarkets/hypermarkets, convenience stores, online retail stores and other distribution channels. Convenience stores is second most important channel for distributing household cleaning product in South Africa followed by supermarket/ hypermarket. Some of the major convenience stores in South Africa that distribute household cleaning products include SPAR, Shoprite, Rite Aid, and many more.

Considered in this report:
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• South Africa Household Cleaning Product market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product:
• Laundry Detergents(Powder, Liquid, Pod, Fabric Softeners and Conditioners, Stain Remover )
• Dishwashing Products (Liquid, Tablet, Bar, Powder, Paste)
• Surface Cleaner / Floor Cleaner(Floor cleaner, Specialized Cleaner, Multi-Purpose)
• Toilet Care Products (Liquid, In-cisterns & rim Block, other)
• Glass Cleanser Products

By Nature:
• Chemical
• Natural

By Application:
• Fabric
• Kitchen
• Floor
• Bathroom
• Others (Windows)

By Distribution Channel:
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Stores
• Other Distribution Channels

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Household Cleaning Product industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

View full details