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Middle East and Africa (MEA) Health and Beauty Market Analysis to 2027

Middle East and Africa (MEA) Health and Beauty Market Analysis to 2027

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Middle East and Africa (MEA) Health and Beauty Market Analysis to 2027

Global Health & Beauty industry was valued at $475 billion in 2022 and is forecast to reach $598 billion in 2027, recording a CAGR of 4.7% during 2022-27. The Middle East and African health & beauty industry is forecast to record the fastest CAGR of all regions at 12.3%, growing from $28.5 billion in 2022 to $50.7 billion in 2027. Fragrances was the largest sector in the Middle East and African health & beauty industry in 2022, accounting for value sales of $6 billion (20.9% of the overall regional health & beauty industry).

Based on the relative performance of countries on multiple metrics, Saudi Arabia, Iran, the UAE, and Nigeria were shortlisted as high-potential countries, primarily due to their large health & beauty industry sizes, projected high value growth rates, and projected rising per capita value levels. Among these high-potential countries, Saudi Arabia accounted for the largest market share of the health & beauty industry in 2022, in value terms, while Iran registered the highest volume share. Regarding growth, Iran is expected to register the fastest value CAGR during 2022–27, at 27.5%.

Flexible packaging was the most used pack material in the Middle East and Africa health & beauty industry in 2022, accounting for a 47.1% volume share. It was followed by rigid plastics with a 41.4% share. Bottle was the most used pack type, boasting a volume share of 25.7%. The most used closure type was the flip/snap top, with a volume share of 19.4%, while carton - folding was the most utilized primary outer type in 2022, with a volume share of 28.5%

The overall health & beauty industry in the Middle East and Africa region is fragmented, with the top five companies-Unilever, L’Oréal, Procter & Gamble, Beiersdorf, and Arabian Oud-together accounting for 28.9% of overall value sales in 2022. Unilever held the highest share at 9%, followed by L’Oréal at 6.9%. Collectively, private label products held a 0.4% value share, with presence in all sectors, except fragrances and haircare.

The report “Middle East and Africa (MEA) Health and Beauty Market Analysis to 2027” provides an overview of current health & beauty industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

With growing concerns around health among consumers, there has been an increase in demand for natural and plant-based ingredients in health & beauty products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, polyethylene, and butylated hydroxyanisole. As a result, manufacturers are formulating health & beauty products using naturally sourced and safe ingredients.


This report brings together multiple data sources to provide a comprehensive overview of the Middle East and African health & beauty industry, analyzing data from 23 countries in the region. It includes analysis on the following -Market environment: Includes industry size, market size, and growth analysis by sectors.High-potential countries’ analysis: Indicates changing share of value consumption of various health & beauty products by sectors across high-potential countries in the Middle East and Africa region. It also provides risk-reward analysis of four countries across the Middle East and Africa region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries.Success stories: This section features some of the most compelling health & beauty manufacturers, brands, products, and marketing campaigns in the Middle East and Africa region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.Competitive environment: Provides an overview of leading companies in the Middle East and Africa region, besides analyzing the growth of private labels in the region.Distribution analysis: Provides analysis on the leading distribution channels in the Middle East and African health & beauty industry in 2022. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; health & beauty stores; e-retailers; “dollar stores”, variety stores & general merchandise retailers; and others - parapharmacies/drugstores, cash & carries and warehouse clubs, vending machines, and other retail channels.Packaging analysis*: The report provides percentage share (2022) and growth analysis (during 2017-22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of health & beauty.Challenges and future outlook: Provides the challenges and outlook pertaining to the Middle East and African health & beauty industry.Reasons to BuyManufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the regionThe report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuancesThe analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansionTo gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

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