Italy Media Market Summary, Competitive Analysis and Forecast to 2027

Italy Media Market Summary, Competitive Analysis and Forecast to 2027
Summary

Media in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key HighlightsThe media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.The Italian media industry had total revenues of $17.0 billion in 2021, representing a compound annual growth rate (CAGR) of -1.7% between 2016 and 2021.The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $6.5 billion, equivalent to 38% of the industry's overall value.In 2021, print book production has continued to increase, with 85,551 new titles released in 2021, up 22.9% compared to the previous year.ScopeSave time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in ItalyUse the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in ItalyLeading company profiles reveal details of key media market players’ global operations and financial performanceAdd weight to presentations and pitches by understanding the future growth prospects of the Italy media market with five year forecasts by both value and volumeReasons to BuyWhat was the size of the Italy media market by value in 2022?What will be the size of the Italy media market in 2027?What factors are affecting the strength of competition in the Italy media market?How has the market performed over the last five years?What are the main segments that make up Italy's media market?